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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Lieferantenmanagement"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Lieferantenmanagement
Consumer behaviour
94
Konsumentenverhalten
94
Markenführung
66
Beziehungsmarketing
60
Relationship marketing
60
Marketingmanagement
49
Marketing
44
Deutschland
42
Marketing management
42
Theorie
42
Theory
42
Brand image
40
Germany
40
Markenimage
40
Business-to-business marketing
35
Investitionsgütermarketing
33
India
27
Indien
27
Supplier relationship management
22
Customer satisfaction
20
Brand
19
Markenartikel
19
Online-Marketing
19
Einzelhandel
17
Internationales Marketing
17
Electronic Commerce
16
Retail trade
16
Corporate reputation
15
Firmenimage
15
Internet marketing
15
E-commerce
13
Social Web
13
Social web
13
Dienstleistungsqualität
12
Marktforschung
12
Service quality
12
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Undetermined
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Article
102
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29
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84
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21
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21
Graue Literatur
9
Non-commercial literature
9
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8
Sammelwerk
8
Lehrbuch
7
Bibliografie enthalten
6
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6
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5
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4
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3
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2
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1
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1
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1
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English
91
German
42
Author
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Xun, Jiyao
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
83
Homburg, Christian
80
Melewar, T. C.
77
Kleinaltenkamp, Michael
72
Bruhn, Manfred
66
Han, Heesup
59
Keller, Kevin Lane
57
Svensson, Göran
57
Ahlert, Dieter
56
Huber, Frank
54
Bauer, Hans H.
51
Meffert, Heribert
50
Loureiro, Sandra Maria Correia
48
Balmer, John M. T.
45
Wagner, Stephan M.
43
Naudé, Peter
42
Wiedmann, Klaus-Peter
42
De Chernatony, Leslie
41
Swoboda, Bernhard
41
Henneberg, Stephan
39
Phau, Ian
39
Kumar, V.
38
Spiller, Achim
38
Woodside, Arch G.
38
Foroudi, Pantea
36
Gil Saura, Irene
36
Merrilees, Bill
35
Schiele, Holger
35
Fournier, Susan
34
Gupta, Suraksha
33
Mattila, Anna S.
33
Sharma, Piyush
33
Cheng, T. C. E.
32
Tomczak, Torsten
32
Uggla, Henrik
32
Voeth, Markus
32
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German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Journal of targeting, measurement and analysis for marketing
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business-to-business marketing
2
Journal of hospitality and tourism insights
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Information technology and management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
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Source
All
ECONIS (ZBW)
131
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131
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
9
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
10
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
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