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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Consumer behaviour
94
Konsumentenverhalten
94
Markenführung
66
Beziehungsmarketing
60
Relationship marketing
60
Marketingmanagement
49
Marketing
44
Deutschland
42
Marketing management
42
Theorie
42
Theory
42
Brand image
40
Germany
40
Markenimage
40
Business-to-business marketing
35
Investitionsgütermarketing
33
India
27
Indien
27
Lieferantenmanagement
22
Supplier relationship management
22
Customer satisfaction
20
Brand
19
Markenartikel
19
Online-Marketing
19
Einzelhandel
17
Internationales Marketing
17
Electronic Commerce
16
Retail trade
16
Corporate reputation
15
Firmenimage
15
Internet marketing
15
E-commerce
13
Social Web
13
Social web
13
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12
Marktforschung
12
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15
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8
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English
86
German
36
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Xun, Jiyao
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
83
Melewar, T. C.
75
Han, Heesup
59
Keller, Kevin Lane
56
Kleinaltenkamp, Michael
54
Homburg, Christian
53
Huber, Frank
53
Bruhn, Manfred
48
Loureiro, Sandra Maria Correia
48
Ahlert, Dieter
46
Meffert, Heribert
46
Balmer, John M. T.
45
Bauer, Hans H.
43
De Chernatony, Leslie
41
Svensson, Göran
41
Wiedmann, Klaus-Peter
41
Phau, Ian
39
Foroudi, Pantea
35
Merrilees, Bill
35
Fournier, Susan
33
Kumar, V.
32
Uggla, Henrik
32
Mattila, Anna S.
31
Christodoulides, George
30
Mittal, Vikas
30
Romaniuk, Jenni
30
Woodside, Arch G.
30
Gupta, Suraksha
29
Ind, Nicholas
29
Pitt, Leyland F.
29
Schmidt, Holger J.
29
Sharma, Piyush
29
Tomczak, Torsten
29
Gil Saura, Irene
28
Guzman, Francisco
28
MacInnis, Deborah J.
28
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German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
International studies of management and organization
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
The marketing review
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of targeting, measurement and analysis for marketing
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of hospitality and tourism insights
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
Technological forecasting & social change : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Internetökonomie
1
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ECONIS (ZBW)
120
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120
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date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
9
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
10
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
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