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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Marktforschung"
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B-to-B-Marketing
Brand management
Clothing
Marktforschung
Consumer behaviour
95
Konsumentenverhalten
94
Markenführung
66
Beziehungsmarketing
60
Relationship marketing
60
Marketingmanagement
49
Marketing
44
Deutschland
42
Marketing management
42
Theorie
42
Theory
42
Brand image
40
Germany
40
Markenimage
40
Business-to-business marketing
36
Investitionsgütermarketing
33
India
28
Indien
27
Lieferantenmanagement
22
Supplier relationship management
22
Customer satisfaction
20
Kundenzufriedenheit
20
Brand
19
Markenartikel
19
Online-Marketing
19
Einzelhandel
17
Internationales Marketing
17
Electronic Commerce
16
Retail trade
16
Corporate reputation
15
Firmenimage
15
Internet marketing
15
E-commerce
13
Social Web
13
Social web
13
Dienstleistungsqualität
12
Service quality
12
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Undetermined
51
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Article
83
Book / Working Paper
30
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Article in journal
72
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72
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14
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14
Graue Literatur
9
Non-commercial literature
9
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8
Sammelwerk
8
Lehrbuch
7
Bibliografie enthalten
6
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6
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5
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4
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4
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4
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2
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2
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2
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1
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1
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1
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Language
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English
76
German
39
Author
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Xun, Jiyao
Burmann, Christoph
116
Esch, Franz-Rudolf
107
Baumgarth, Carsten
86
Melewar, T. C.
74
Huber, Frank
66
Malhotra, Naresh K.
61
Keller, Kevin Lane
57
Bauer, Hans H.
53
Ahlert, Dieter
52
Homburg, Christian
52
Meffert, Heribert
52
Herrmann, Andreas
51
Kleinaltenkamp, Michael
51
Wiedmann, Klaus-Peter
50
Bruhn, Manfred
47
Balmer, John M. T.
46
Kumar, V.
44
De Chernatony, Leslie
41
Loureiro, Sandra Maria Correia
39
Merrilees, Bill
38
Sattler, Henrik
38
Pepels, Werner
37
Phau, Ian
37
Decker, Reinhold
35
Diamantopoulos, Adamantios
35
Foroudi, Pantea
34
Fournier, Susan
33
Wildner, Raimund
33
Hruschka, Harald
32
Romaniuk, Jenni
32
Uggla, Henrik
32
Aaker, David A.
31
Pitt, Leyland F.
31
Woodside, Arch G.
31
Christodoulides, George
30
Gupta, Suraksha
30
MacInnis, Deborah J.
30
Ind, Nicholas
29
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German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
The marketing review
5
International studies of management and organization
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of strategic marketing
2
Journal of targeting, measurement and analysis for marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
SpringerLink / Bücher
2
The international journal of bank marketing : IJBM
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Internetökonomie
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of advertising research
1
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Source
All
ECONIS (ZBW)
113
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1
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113
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date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
5
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
9
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
10
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
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