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~person:"Anaza, Nwamaka A."
~person:"Hinterhuber, Andreas"
~person:"Kumar, V."
~subject:"B2B disruptions"
~subject:"Bayes-Statistik"
~subject:"Kundenwert"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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B2B disruptions
Bayes-Statistik
Kundenwert
Markenführung
Virales Marketing
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
9
Supplier relationship management
9
Preismanagement
8
Pricing strategy
8
Customer value
7
Beziehungsmarketing
5
Relationship marketing
5
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Value-based pricing
3
Brand
2
Brand image
2
Firm performance
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Pricing
2
Selling
2
USA
2
United States
2
Unternehmenserfolg
2
Value quantification
2
Verkauf
2
Viral marketing
2
Africa
1
Afrika
1
Allocation
1
Allokation
1
Arbeitspsychologie
1
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11
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11
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2
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1
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English
13
Author
All
Anaza, Nwamaka A.
Hinterhuber, Andreas
Kumar, V.
Keränen, Joona
9
Baumgarth, Carsten
6
Christodoulides, George
6
Kleinaltenkamp, Michael
6
Binckebanck, Lars
4
Bolton, Ruth N.
4
Eggert, Andreas
4
Hutt, Michael D.
4
Jalkala, Anne
4
Sarkar, Soumya
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Aarikka-Stenroos, Leena
3
Brown, Brian P.
3
Chatterjee, Sharmila C.
3
Cobelli, Nicola
3
Itani, Omar S.
3
Karjaluoto, Heikki
3
Keller, Kevin Lane
3
Lilien, Gary L.
3
Lindgreen, Adam
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Russo, Ivan
3
Salminen, Risto T.
3
Salonen, Anna
3
Singh, Jaywant
3
Ahlert, Martin
2
Anderson, James C.
2
Anees-ur-Rehman, Muhammad
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Billett, Matthew T.
2
Brock, Christian
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Creating and managing superior customer value
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovation in pricing : contemporary theories and best practices
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
13
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1
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10
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13
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
4
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
5
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
Saved in:
8
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
9
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
10
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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