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~person:"Andersson, Linn"
~person:"Brand, Andrea"
~person:"Ofek, Elie"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Andersson, Linn
Brand, Andrea
Ofek, Elie
Chen, Jing
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Hinterhuber, Andreas
30
Taleizadeh, Ata Allah
24
Zaccour, Georges
23
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22
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20
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ECONIS (ZBW)
8
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1
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
2
Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel
;
Kumar, Vineet
;
Ofek, Elie
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
Saved in:
3
Value assessment and pricing capabilities : how to profit from value
Johansson, Magnus
;
Keränen, Joona
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011460118
Saved in:
4
Wenn die neue Strategie nicht gelingt
Ofek, Elie
;
Avery, Jill
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
2
,
pp. 68-75
Persistent link: https://www.econbiz.de/10010484916
Saved in:
5
Second thoughts about a strategy shift
Ofek, Elie
;
Avery, Jill
- In:
Harvard business review : HBR
92
(
2014
)
12
,
pp. 125-129
Persistent link: https://www.econbiz.de/10010465544
Saved in:
6
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas L.
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 46-66)
.
2013
Persistent link: https://www.econbiz.de/10009628030
Saved in:
7
Pricing practices and value creation logics
Johansson, Magnus
;
Andersson, Linn
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10009561171
Saved in:
8
Fallstudie : E-Plus GmbH & Co. KG ; innovative Preis- und Vertragsmodelle
Brand, Andrea
;
Kergaßner, Rudolf
- In:
IT-Outsourcing in der Praxis : Strategien, …
,
(pp. 423-430)
.
2011
Persistent link: https://www.econbiz.de/10008773107
Saved in:
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