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~person:"Andreu, Luisa"
~person:"Hohn, Stefanie"
~person:"Kitchen, Philip J."
~subject:"Internet"
~subject:"Marketing management"
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Search: subject:"Public relations"
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Internet
Marketing management
Öffentlichkeitsarbeit
15
Public relations
14
Marketingmanagement
9
Communication
5
Corporate Social Responsibility
4
Corporate culture
4
Corporate reputation
4
Corporate social responsibility
4
Firmenimage
4
Unternehmenskultur
4
Brand management
3
Deutschland
3
Germany
3
Kommunikation
3
Markenführung
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Theorie
3
Theory
3
Öffentlicher Sektor
3
Advertising
2
Corporate identity
2
Leadership
2
Marketing
2
USA
2
United States
2
public relations
2
Accounting policy
1
Advertising effects
1
Advertising industry
1
Agency theory
1
Beverage industry
1
Beziehungsmarketing
1
Bicycle racing
1
Bilanzpolitik
1
Brand image
1
British Petroleum (BP)
1
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6
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Andreu, Luisa
Hohn, Stefanie
Kitchen, Philip J.
Bruhn, Manfred
41
Esch, Franz-Rudolf
13
Langner, Tobias
10
Balmer, John M. T.
7
Podnar, Klement
7
Pfeffermann, Nicole
6
Pozniak, Laetitia
5
Balmer, John M.T.
4
Holtz, Shel
4
Koschnick, Wolfgang J.
4
Pakura, Stefanie
4
Phillips, David
4
Rudeloff, Christian
4
Scott, David Meerman
4
Andersen, Sophie Esmann
3
Bekmeier-Feuerhahn, Sigrid
3
Boenigk, Michael
3
Camilleri, Mark Anthony
3
Carney, William Wray
3
Eck, Klaus
3
Ferauge, Perrine
3
Fischer, Thomas M.
3
King, Stephen
3
Laurie, Sally
3
Mortimer, Kathleen
3
Papasolomou, Ioanna
3
Thimm, Caja
3
Adeola, Ogechi
2
Ahlers, Grit Mareike
2
Arnone, Laurent
2
Babiuk, Colin
2
Becker, Sabrina
2
Bernet, Marcel
2
Branco, Manuel Castelo
2
Busch, Oliver
2
Bölling, Christoph
2
Calishain, Tara
2
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Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Breaking new ground in theory and practice
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Lehrbuch
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
3
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
4
Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
5
Effects of message appeal when communicating CSR initiatives
Andreu, Luisa
;
Mattila, Anna S.
;
Aldás, Joaquin
- In:
Breaking new ground in theory and practice
,
(pp. 263-277)
.
2011
Persistent link: https://www.econbiz.de/10009380718
Saved in:
6
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
(
contributor
)
-
2008
-
2., überarbeitete und erweiterte Auflage
, - Zielgruppenanalyse, - Positionierung im Wettbewerbsumfeld, - Produktpolitik und Markenmanagement, - Werbung,
Public
Relations
und Event …
Persistent link: https://www.econbiz.de/10013516897
Saved in:
7
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003314786
Saved in:
8
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
(
contributor
)
-
2006
, Produktpolitik und Markenaufbau, Werbung und
Public
Relations
, Sponsoring und Event-Marketing, Qualitätsmanagement und …
Persistent link: https://www.econbiz.de/10013516516
Saved in:
9
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
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