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~person:"Armstrong, Gary"
~person:"Govoni, Norman A. P."
~person:"Pepels, Werner"
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reference book"
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Aufsatzsammlung
Marketingmanagement
Deutschland
14
Germany
14
Marketing
13
Theorie
10
Theory
10
Marketing management
8
HR marketing
6
Personalmarketing
6
Physical distribution
5
Vertrieb
5
Controlling
4
Human Resource Management
4
Personalmanagement
4
Product management
4
Produktmanagement
4
Strategisches Management
4
Unternehmen
4
B-to-B-Marketing
3
Betriebswirtschaftslehre
3
Beziehungsmarketing
3
Business economics
3
Business-to-business marketing
3
Customer service
3
Dienstleistungsbetrieb
3
Dienstleistungsmanagement
3
Kundenservice
3
Lieferantenmanagement
3
Management control
3
Nachkaufmarketing
3
Organisationsstruktur
3
Organizational structure
3
Relationship marketing
3
Service management
3
Supplier relationship management
3
Advertising
2
Business organization
2
Business-to-Business-Marketing
2
Customer retention
2
Kommunikation
2
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Type of publication
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Book / Working Paper
9
Type of publication (narrower categories)
All
Collection of articles of several authors
Reference book
Lehrbuch
25
Textbook
22
Glossar enthalten
11
Glossary included
11
Handbook
7
Handbuch
7
Sammelwerk
6
Aufsatz im Buch
5
Aufsatzsammlung
5
Book section
5
Case study
5
Fallstudie
5
Einführung
4
Wörterbuch
4
Nachschlagewerk
3
Fallstudiensammlung
2
Accompanied by computer file
1
Arbeitspapier
1
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
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Language
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German
8
English
1
Author
All
Armstrong, Gary
Govoni, Norman A. P.
Pepels, Werner
Bruhn, Manfred
21
Drees, Norbert
15
Sheth, Jagdish N.
15
Meffert, Heribert
13
Homburg, Christian
8
Kleinaltenkamp, Michael
8
Esch, Franz-Rudolf
5
Hippner, Hajo
5
Pilarczyk, Bogna
5
Varadarajan, Rajan
5
Ahlert, Dieter
4
Albers, Sönke
4
Backhaus, Klaus
4
Bauer, Hans H.
4
Hermanns, Arnold
4
Koschnick, Wolfgang J.
4
Langner, Tobias
4
Laroche, Michel
4
Plinke, Wulff
4
Springer, Reiner
4
Tomczak, Torsten
4
Viswanathan, Madhu
4
Wilde, Klaus D.
4
Wind, Yoram
4
Balmer, John M. T.
3
Berndt, Ralph
3
Chadraba, Petr
3
Diller, Hermann
3
Herrmann, Andreas
3
Herstatt, Cornelius
3
Hunke, Guido
3
Kirchgeorg, Manfred
3
Kollmann, Tobias
3
Melanthiou, Yioula
3
Melewar, T. C.
3
Mellahi, Kamel
3
Pfeffermann, Nicole
3
Semerkova, L. N.
3
Shankar, Venkatesh
3
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Institution
All
NWB Verlag
1
Published in...
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VfW-Skriptenreihe
1
Source
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Kleines Lexikon Marketing-
Management
Pepels, Werner
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014022099
Saved in:
2
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
3
After Sales Service : Geschäftsbeziehungen profitabel gestalten
Pepels, Werner
(
ed.
);
Blümelhuber, Christian
(
contributor
)
-
2007
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003438732
Saved in:
4
Fallstudien zum Marketing
Pepels, Werner
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011349621
Saved in:
5
Marketing-Controlling-Organisation : Grundgestaltung marktorientierter Unternehmenssteuerung
Pepels, Werner
(
ed.
);
Birker, Klaus
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001746467
Saved in:
6
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
7
Dictionary of marketing communications
Govoni, Norman A.
;
Govoni, Norman A. P.
-
2004
Persistent link: https://www.econbiz.de/10001783821
Saved in:
8
Absatzpolitik : die Instrumente des Verkaufsmarketing
Pepels, Werner
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670935
Saved in:
9
Kompaktlexikon Marketingkommunikation
Pepels, Werner
-
1997
Persistent link: https://www.econbiz.de/10014011267
Saved in:
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