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~person:"Arora, Taanika"
~person:"Decarolis, Francesco"
~person:"Whinston, Andrew B."
~subject:"social media"
~type:"article"
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social media
Internet marketing
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Online-Marketing
21
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8
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8
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Arora, Taanika
Decarolis, Francesco
Whinston, Andrew B.
Rita, Paulo
7
Kunkel, Thilo
5
Schweidel, David A.
5
Camilleri, Mark Anthony
4
Harrigan, Paul
4
Hazari, Sunil
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Schivinski, Bruno
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Sethna, Beheruz N.
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3
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Law, Chun Hung Roberts
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Moro, Sérgio
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Rahman, Zillur
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Stephen, Andrew T.
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Zhang, Jie Jennifer
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2
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Information systems research : ISR
1
International journal of economics and business research : IJEBR
1
International journal of intelligent enterprise
1
Journal of management information systems : JMIS
1
MIS quarterly
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ECONIS (ZBW)
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1
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
2
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
3
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
4
Social media strategies in product-harm crises
He, Shu
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011880195
Saved in:
5
Two formulas for success in social media : learning and network effects
Qiu, Liangfei
;
Tang, Qian
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 78-108
Persistent link: https://www.econbiz.de/10011491405
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