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~person:"Arora, Vibha"
~person:"Kumar, Anuj"
~person:"Mimoun, Mohamed Slim Ben"
~subject:"Beziehungsmarketing"
~subject:"Kaufentscheidung"
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Search: subject_exact:"Multi-channel marketing"
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Beziehungsmarketing
Kaufentscheidung
Multichannel strategy
9
Multikanalvertrieb
9
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
5
Call centre
4
Callcenter
4
Customer service
4
Einzelhandel
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Health insurance
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Information value
4
Informationswert
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multichannel customer behavior
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Consumer satisfaction
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Customer analysis
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Customer satisfaction
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Data protection
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Datenschutz
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E-commerce
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Einkaufsverhalten
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Immersive customer experience
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India
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Arora, Vibha
Kumar, Anuj
Mimoun, Mohamed Slim Ben
Dirsehan, Taşkın
4
Gao, Fei
4
Quach, Sara
4
Barari, Mojtaba
3
Gallino, Santiago
3
Hübner, Alexander
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Journal of retailing and consumer services
2
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Information systems research : ISR
1
International journal of retail and distribution management
1
Manufacturing & service operations management : M & SOM
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ECONIS (ZBW)
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1
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
2
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
3
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
Saved in:
4
Critical view of multiple channels retailing
Ladwein, Richard
;
Ben Achma, Thouraya
;
Mimoun, Mohamed …
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 302-313)
.
2021
Persistent link: https://www.econbiz.de/10012816095
Saved in:
5
Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj
;
Mehra, Amit
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 319-338
Persistent link: https://www.econbiz.de/10012038230
Saved in:
6
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
- In:
Manufacturing & service operations management : M & SOM
17
(
2015
)
3
,
pp. 368-383
Persistent link: https://www.econbiz.de/10011307925
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