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~person:"Arslanagic-Kalajdzic, Maja"
~subject:"Brand image"
~subject:"Relationship marketing"
~subject:"Social web"
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Brand image
Relationship marketing
Social web
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
5
Emotion
4
Brand management
3
Markenführung
3
Brand
2
Cognition
2
Designation of origin
2
Herkunftsbezeichnung
2
International marketing
2
Internationales Marketing
2
Jugendliche
2
Kognition
2
Markenartikel
2
Young adults
2
Youth
2
Advertising effects
1
Attitude towards the country
1
B2C market
1
Beziehungsmarketing
1
Brand ownership
1
Brand stereotype
1
Brand stereotype competence
1
Brand stereotype warmth
1
C-XENSCALE
1
Cause-Related Marketing
1
Cause-related marketing
1
Cause-related marketing (CrM)
1
Consumer engagement
1
Consumer personality traits
1
Consumer xenocentrism
1
Consumer-brand identification
1
Cosmopolitanism
1
Country image
1
Customer orientation
1
Domestic country bias
1
EU countries
1
EU-Staaten
1
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Arslanagic-Kalajdzic, Maja
Ko, Eunju
14
Diamantopoulos, Adamantios
13
Filieri, Raffaele
12
Valette-Florence, Pierre
11
Foroudi, Pantea
10
Kim, Kyung Hoon
10
Gupta, Suraksha
9
Veloutsou, Cleopatra
9
Bruhn, Manfred
8
Michel, Géraldine
8
Balaji, M. S.
7
Casaló, Luis V.
7
Donthu, Naveen
7
Dwivedi, Yogesh Kumar
7
Flavián Blanco, Carlos
7
Krishen, Anjala S.
7
Melewar, T. C.
7
Oghazi, Pejvak
7
Wu, Chih-Wen
7
Babin, Barry J.
6
Bartikowski, Boris
6
Mandler, Timo
6
Roy, Sanjit
6
Voyer, Benjamin G.
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Bigné Alcañiz, J. Enrique
5
Cornwell, T. Bettina
5
Ekinci, Yuksel
5
Foroudi, Mohammad Mahdi
5
Hultman, Magnus
5
Ibáñez-Sánchez, Sergio
5
Kukar-Kinney, Monika
5
McLean, Graeme J.
5
Merchant, Altaf
5
Merunka, Dwight
5
Micevski, Milena
5
Mühlbacher, Hans
5
Paul, Justin
5
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Journal of business research : JBR
6
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ECONIS (ZBW)
6
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1
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
2
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
3
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
4
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
5
Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions : a multi-level approach
Kadic-Maglajlic, Selma
;
Micevski, Milena
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 53-62
Persistent link: https://www.econbiz.de/10011771437
Saved in:
6
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
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