//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aslam, Wajeeha"
~person:"Augusto, Mário Gomes"
~person:"Hollebeek, Linda D."
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social web"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Social Web
26
Social web
26
Consumer behaviour
23
Konsumentenverhalten
23
Internet marketing
19
Online-Marketing
19
Beziehungsmarketing
15
Relationship marketing
15
Brand management
14
Markenführung
14
Markenimage
13
Customer integration
7
Kundenintegration
7
Online retailing
6
Online-Handel
6
Viral marketing
6
Virales Marketing
6
Brand
5
Markenartikel
5
Consumer engagement
3
E-commerce
3
Electronic Commerce
3
Marketing management
3
Marketingmanagement
3
Brand loyalty
2
Confidence
2
Content Management
2
Content management
2
Customer satisfaction
2
Engagement
2
Kundenzufriedenheit
2
Markentreue
2
Netnography
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social media
2
Vertrauen
2
Virtual reality
2
Virtuelle Realität
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Aslam, Wajeeha
Augusto, Mário Gomes
Hollebeek, Linda D.
Loureiro, Sandra Maria Correia
8
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Rita, Paulo
6
Usman, Osly
6
Kumar, Jitender
5
Wallace, Elaine
5
Fernandes, Teresa
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Kumar, Vikas
4
Kunkel, Thilo
4
Nobre, Helena
4
Pauwels, Koen
4
Sashittal, Hemant Chaitanya
4
Wang, Yonggui
4
Arya, Vikas
3
Azar, Salim L.
3
Bang, Nguyen
3
Bilro, Ricardo Godinho
3
Bruhn, Manfred
3
Burmann, Christoph
3
Camiciottoli, Belinda Crawford
3
Chadwick, Simon
3
Cheung, Man Lai
3
Cova, Bernard
3
Decker, Reinhold
3
Divakaran, Pradeep Kumar Ponnamma
3
Dwivedi, Yogesh Kumar
3
Dzyabura, Daria
3
Dąbrowski, Dariusz
3
Farhat, Kashif
3
Füller, Johann
3
Gensler, Sonja
3
Guercini, Simone
3
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
The journal of product & brand management
2
International journal of business information systems : IJBIS
1
International journal of electronic business : IJEB
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
3
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
4
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
5
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
6
Influence of brand related user-generated content through Facebook on consumer behaviour : a stimulus-organism-response framework
Arif, Imtiaz
;
Aslam, Wajeeha
;
Siddiqui, Hira
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10012205678
Saved in:
7
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
8
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
9
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
10
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->