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~person:"Aurier, Philippe"
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Aurier, Philippe
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
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57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
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47
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30
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30
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30
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29
Loureiro, Sandra Maria Correia
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29
Sheth, Jagdish N.
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European journal of marketing : EJM
1
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ECONIS (ZBW)
7
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1
The decision to purchase a bundled cultural pass : the role of pre-existing attitudinal and behavioural relationships with one network member
Aurier, Philippe
;
Guintcheva, Guergana
; …
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 70-82
Persistent link: https://www.econbiz.de/10012060759
Saved in:
2
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
3
Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Garcia, Karine
;
Aurier, Philippe
;
Rodhain, Angélique
- In:
International journal of entrepreneurship and small business
36
(
2019
)
3
,
pp. 274-291
Persistent link: https://www.econbiz.de/10012058220
Saved in:
4
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
5
Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
Saved in:
6
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
7
The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
Aurier, Philippe
;
N'Goala, Gilles
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 303-325
Persistent link: https://www.econbiz.de/10003986393
Saved in:
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