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~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Beschaffung"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
Beschaffung
Business-to-business marketing
Innovation management
Theorie
Lieferantenmanagement
8
Supplier relationship management
8
Marketing theory
4
Marketingtheorie
4
Bundling strategy
3
Leistungsbündel
3
Market research
3
Marktforschung
3
Theory
3
Deutschland
2
Dienstleistungsmarketing
2
Germany
2
Services marketing
2
Accuracy
1
B2B
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Business markets
1
Competitive advantage
1
Consumer behaviour
1
Country-of-origin
1
Cross-national invariance
1
Customer integration
1
Designation of origin
1
E-commerce
1
Electronic Commerce
1
Estimation theory
1
Herkunftsbezeichnung
1
Industrial marketing
1
Industrial purchasing
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
KIBS
1
Kauf
1
Keynesian economics
1
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Article
13
Book / Working Paper
1
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Book section
8
Aufsatzsammlung
7
Collection of articles of several authors
5
Sammelwerk
5
Arbeitspapier
2
Festschrift
2
Graue Literatur
2
Konferenzschrift
2
Non-commercial literature
2
Working Paper
2
Bibliografie enthalten
1
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1
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1
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1
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Language
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English
11
German
3
Author
All
Büschken, Joachim
Jacob, Frank
Woodside, Arch G.
Kleinaltenkamp, Michael
22
Naudé, Peter
21
Svensson, Göran
21
Johnston, Wesley J.
20
Henneberg, Stephan
19
Lindgreen, Adam
17
Kowalkowski, Christian
16
Sharma, Arun
15
Backhaus, Klaus
14
Ulaga, Wolfgang
14
Keränen, Joona
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Homburg, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Rangarajan, Deva
11
Baumgarth, Carsten
10
Hinterhuber, Andreas
10
Kumar, V.
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Schmitz, Christian
10
Voeth, Markus
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Sharma, Piyush
9
Snehota, Ivan
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Möller, K. E. Kristian
8
O'Cass, Aron
8
Parvinen, Petri
8
Rod, Michel
8
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of business-to-business marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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Source
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
2
Have your cake and eat it too : achieving scientific legitimacy
Woodside, Arch G.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011822286
Saved in:
3
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
4
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
5
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
6
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
7
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
8
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
9
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
10
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
1
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