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~person:"Back, Ki-Joon"
~person:"Bouzdine-Chameeva, Tatiana"
~person:"Duong, Giang Huong"
~person:"Leckie, Civilai"
~person:"Rather, Raouf Ahmad"
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Search: subject:"Customer brand engagement"
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Beziehungsmarketing
11
Relationship marketing
11
Brand management
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
10
Customer brand engagement
8
Customer integration
7
Kundenintegration
7
Brand
6
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
Markenartikel
6
Online-Marketing
6
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4
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4
Coronavirus
4
Markenimage
4
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4
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4
Social web
4
Holiday behaviour
2
Urlaubsverhalten
2
customer brand engagement
2
Affective engagement
1
Australia
1
Australien
1
Behavioral engagement
1
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1
Brand co-creation
1
Brand evangelism
1
Brand experience
1
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1
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1
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1
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Back, Ki-Joon
Bouzdine-Chameeva, Tatiana
Duong, Giang Huong
Leckie, Civilai
Rather, Raouf Ahmad
Khan, Imran
3
Mandal, Santanu
3
Parrey, Shakir Hussain
3
Roy, Souvik
3
Solem, Birgit Andrine Apenes
3
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Bayram, Pelin
2
Elrehail, Hamzah
2
Gulzar, Rafia
2
Johnson, Lester W.
2
Khan, Zoia
2
Khattak, Arif
2
Pedersen, Per Egil
2
Rahman, Zillur
2
Rasul, Tareq Faizur
2
Samarah, Tariq
2
Ul Rehman, Shakeel
2
Abbasi, Amir Zaib
1
Altschwager, Teagan
1
Ballester, Estefania
1
Barnes, Stuart J.
1
Bashir, Muhammad Adnan
1
Bozkurt, Siddik
1
Bozkurt, Sıddık
1
Brandão, Amélia Maria Pinto da Cunha
1
Cain, Lisa
1
Casidy, Riza
1
Cheema, Sadia
1
Chi, Ming
1
Conduit, Jodie
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Fahim, Syed Muhammad
1
Faria, Inês
1
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International journal of hospitality management
2
The journal of brand management : an international journal
2
European journal of marketing
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Tourism review
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ECONIS (ZBW)
11
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
5
Does gamification effect
customer
brand
engagement
and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
Customer
brand
engagement
and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
7
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
8
The effects of brand page characteristics on
customer
brand
engagement
: moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
9
The impact of relational drivers on
customer
brand
engagement
and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
10
Antecedents and consequences of
customer
brand
engagement
in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
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