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~person:"Bagozzi, Richard P."
~person:"Borges, Ana Pinto"
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~person:"Wong, IpKin Anthony"
~subject:"Brand"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Consumer behaviour
189
Konsumentenverhalten
189
Beziehungsmarketing
34
Relationship marketing
34
Brand image
29
Brand management
29
Markenführung
29
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29
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25
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24
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24
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23
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English
21
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Bagozzi, Richard P.
Borges, Ana Pinto
Herrmann, Andreas
Laroche, Michel
Wong, IpKin Anthony
Sarkar, Abhigyan
19
Phau, Ian
18
Dawes, John
15
Diamantopoulos, Adamantios
14
Fetscherin, Marc
14
Loureiro, Sandra Maria Correia
13
Sarkar, Juhi Gahlot
13
Bang, Nguyen
12
Japutra, Arnold
12
Ko, Eunju
12
Romaniuk, Jenni
12
Ekinci, Yuksel
10
Guzman, Francisco
10
Han, Heesup
9
Keller, Kevin Lane
9
Khan, Imran
9
Kumar, Vikas
9
Melewar, T. C.
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Paul, Justin
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Gierl, Heribert
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
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7
Trinh, Giang
7
Valette-Florence, Pierre
7
Zarantonello, Lia
7
Azar, Salim L.
6
Baumgartner, Bernhard
6
Brandão, Amélia Maria Pinto da Cunha
6
Casidy, Riza
6
Davvetas, Vasileios
6
Eisingerich, Andreas B
6
Fatma, Mobin
6
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Marketing letters : a journal of research in marketing
2
Die Betriebswirtschaft : DBW
1
EuroMed journal of business
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of pharmaceutical and healthcare marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of services marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
25
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
3
COVID-19 vaccine hesitation and brand choice uncertainty
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 495-516
Persistent link: https://www.econbiz.de/10014461505
Saved in:
4
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
5
Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10014325599
Saved in:
6
Cocreation of the hospitality brand experience: a triadic interaction model
Lin, Zhiwei
;
Wong, IpKin Anthony
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10012265226
Saved in:
7
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
8
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
9
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
10
Consumer's love for functional brands : the Aspirin case
Borges, Ana Pinto
;
Cardoso, Cláudia
;
Rodrigues, Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 477-491
Persistent link: https://www.econbiz.de/10011643553
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