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~person:"Bagozzi, Richard P."
~person:"Moschis, George P."
~subject:"Markenimage"
~subject:"Market segmentation"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Market segmentation
Consumer behaviour
83
Konsumentenverhalten
83
Emotion
16
Lebensverlauf
12
Life course
12
Brand management
11
Elderly people
11
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11
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11
Brand image
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Marktsegmentierung
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Business ethics
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Bagozzi, Richard P.
Moschis, George P.
Diamantopoulos, Adamantios
26
Phau, Ian
25
Loureiro, Sandra Maria Correia
24
Han, Heesup
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sreejesh, S.
14
Paul, Justin
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Fetscherin, Marc
12
Gierl, Heribert
12
Pelsmacker, Patrick de
12
Das, Gopal
11
Hollebeek, Linda D.
11
Huber, Frank
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Burmann, Christoph
10
Grohmann, Bianca
10
Jang, Soocheong
10
Liu, Chih-Hsing
10
Sondhi, Neena
10
Zúñiga, Miguel Ángel
10
Ahn, Jiseon
9
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
Casidy, Riza
9
Dens, Nathalie
9
Dwivedi, Abhishek
9
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Marketing letters : a journal of research in marketing
2
Betriebswirtschaftliche Diskussionsbeiträge
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of world business : JWB
1
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ECONIS (ZBW)
14
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1
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
2
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
3
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
4
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
5
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
6
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
7
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
8
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
9
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
10
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
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