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~person:"Bagozzi, Richard P."
~subject:"Ethics"
~subject:"Markenführung"
~subject:"Offshoring"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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14
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Bagozzi, Richard P.
Loureiro, Sandra Maria Correia
30
Phau, Ian
27
Han, Heesup
26
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Arli, Denni
18
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Japutra, Arnold
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18
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
16
Khan, Imran
15
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Kunkel, Thilo
14
Rahman, Zillur
14
Casidy, Riza
13
Dens, Nathalie
13
Grohmann, Bianca
13
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13
Sung, Yongjun
13
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12
Park, Jungkun
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Tjiptono, Fandy
12
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12
Vrontis, Demetris
12
Johnson, Lester W.
11
Ko, Yong Jae
11
Rather, Raouf Ahmad
11
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Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
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1
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
4
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
5
The role of shame and virtues in the self-regulation of decisions to engage in digital piracy
Herjanto, Halimin
;
Bagozzi, Richard P.
;
Gaur, Sanjaya Singh
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10012668399
Saved in:
6
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
7
Consumer reshoring sentiment and animosity : expanding our understanding of market responses to reshoring
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Management international review : MIR ; journal of …
60
(
2020
)
1
,
pp. 69-95
Persistent link: https://www.econbiz.de/10012229381
Saved in:
8
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
9
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
10
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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