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~person:"Bagozzi, Richard P."
~subject:"Ethics"
~subject:"Markenführung"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Bagozzi, Richard P.
Loureiro, Sandra Maria Correia
34
Han, Heesup
29
Phau, Ian
27
Ko, Eunju
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
21
Melewar, T. C.
21
Septianto, Felix
21
Bang, Nguyen
20
Hollebeek, Linda D.
20
Japutra, Arnold
19
Arli, Denni
18
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18
Sarkar, Juhi Gahlot
17
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16
Valette-Florence, Pierre
16
Veloutsou, Cleopatra
16
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
Paul, Justin
15
Rahman, Zillur
15
Sung, Yongjun
15
Ahn, Jiseon
14
Casidy, Riza
14
Dens, Nathalie
14
Fetscherin, Marc
14
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13
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12
Heere, Bob
12
Johnson, Lester W.
12
Ko, Yong Jae
12
Park, Jungkun
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Tjiptono, Fandy
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2
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2
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Psychology & marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
17
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1
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
4
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
5
The role of shame and virtues in the self-regulation of decisions to engage in digital piracy
Herjanto, Halimin
;
Bagozzi, Richard P.
;
Gaur, Sanjaya Singh
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10012668399
Saved in:
6
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
7
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
8
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
9
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
10
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
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