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~person:"Baker, Michael John"
~person:"Bullmore, Jeremy"
~person:"Wiedmann, Klaus-Peter"
~person:"Wright, Mike"
~source:"olc"
~source:"usbk"
~subject:"Marketing"
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Marketing
Strategisches Management
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Baker, Michael John
Bullmore, Jeremy
Wiedmann, Klaus-Peter
Wright, Mike
Kotler, Philip
28
Bruhn, Manfred
23
Meffert, Heribert
20
Huber, Frank
13
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11
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11
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9
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9
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8
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8
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8
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8
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8
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7
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7
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7
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6
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6
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6
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6
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6
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6
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6
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6
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6
Pepels, Werner
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5
Cohen, William A.
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5
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Management Know-how
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Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
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OLC EcoSci
USB Cologne (EcoSocSci)
ECONIS (ZBW)
34
USB Cologne (business full texts)
1
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1
Marketing strategy and
management
Baker, Michael John
-
2002
-
3. ed., [repr.]
Persistent link: https://www.econbiz.de/10004713400
Saved in:
2
Ansatzpunkte und Gestaltungsperspektiven eines systematischen Churn-
Management
für die Versandhandelsbranche
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Kudlińska, Mariola
-
2006
Persistent link: https://www.econbiz.de/10004888463
Saved in:
3
The strategic marketing plan audit : a detailed top
management
review of every aspect of your company's marketing strategy
Baker, Michael John
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004928619
Saved in:
4
Herausforderungen an das Marketing-
Management
: Modellbausteine zu deren Erfassung und Handhabung
Wiedmann, Klaus-Peter
-
2007
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004926807
Saved in:
5
Marketing strategy and
management
Baker, Michael John
-
2007
-
4. ed.
Persistent link: https://www.econbiz.de/10004882165
Saved in:
6
Marketing strategy and
management
Baker, Michael John
-
2000
-
3. ed.
Persistent link: https://www.econbiz.de/10009606068
Saved in:
7
Marketing strategy and
management
Baker, Michael John
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10004141058
Saved in:
8
The marketing book
Baker, Michael John
(
contributor
)
-
1994
-
3., rev. ed.
Persistent link: https://www.econbiz.de/10004209366
Saved in:
9
The marketing book
Baker, Michael John
(
contributor
)
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10004103032
Saved in:
10
Organizational buying behaviour : purchasing and marketing
management
implications
Parkinson, Stephen T.
;
Baker, Michael John
-
1986
Persistent link: https://www.econbiz.de/10004661087
Saved in:
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