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~person:"Baker, Michael John"
~person:"Jaworski, Bernard J."
~person:"Kennedy, Ann-Marie"
~subject:"Marketing theory"
~type_genre:"Article in journal"
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Marketing theory
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13
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Baker, Michael John
Jaworski, Bernard J.
Kennedy, Ann-Marie
Layton, Roger A.
8
Tadajewski, Mark
7
Hunt, Shelby D.
4
Jones, D. G. Brian
4
Lehmann, Donald R.
4
Madhavaram, Sreedhar
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Peterson, Mark
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Stremersch, Stefan
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Varadarajan, Rajan
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3
Edvardsson, Bo
3
Kadirov, Djavlonbek
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Kayande, Ujwal
3
Laczniak, Gene R.
3
O'Malley, Lisa
3
Prothero, Andrea
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Roberts, John H.
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Robson, Julie
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Schmitt, Bernd
3
Shaw, Eric H.
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Sheth, Jagdish N.
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Varey, Richard J.
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Vargo, Stephen L.
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Wooliscroft, Ben
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2
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Ferrell, Odies C.
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Harrigan, Paul
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Haytko, Diana
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Hyman, Michael R.
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Klein, Thomas A.
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Journal of marketing management : MM
2
European journal of marketing : EJM
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
6
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
5
Macro-social marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
6
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
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