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~person:"Baker, Thomas A., III."
~person:"Biscaia, Rui"
~subject:"Brand management"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"United States"
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Brand management
Sport policy
Sportler
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Sportmarketing
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Sports marketing
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Consumer behaviour
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Konsumentenverhalten
18
Professional sports
16
Profisport
16
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fans
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consumer behavior
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sponsorship
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Baker, Thomas A., III.
Biscaia, Rui
Kunkel, Thilo
14
Heere, Bob
11
Funk, Daniel C.
10
Ko, Yong Jae
9
Ballouli, Khalid
8
Chanavat, Nicolas
7
Doyle, Jason P.
7
James, Jeffrey D.
7
O'Reilly, Norm
7
Zhang, James J.
7
Bennett, Gregg
6
Breuer, Christoph
6
Filo, Kevin
6
Greenwell, T. Christopher
6
Inoue, Yuhei
6
Richelieu, André
6
Burmann, Christoph
5
Chadwick, Simon
5
Dickson, Geoff
5
Dwyer, Brendan
5
Hill, Brad
5
Kaplanidou, Kyriaki
5
Kim, Yu Kyoum
5
Pedersen, Paul M.
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Walker, Matthew
5
Welty Peachey, Jon
5
Williams, Antonio S.
5
Yoshida, Masayuki
5
Andreff, Wladimir
4
Asada, Akira
4
Bodet, Guillaume
4
Byon, Kevin K.
4
Chalip, Laurence Hilmond
4
Cheong, Yunjae
4
Cho, Heetae
4
Cunningham, George B.
4
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
Innovation: organization & management : IOM
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Sport management review
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
3
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
4
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
5
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
6
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
7
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
8
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
9
A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
Saved in:
10
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
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