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~person:"Balakrishnan, Janarthanan"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
~subject:"Kundenintegration"
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Facebook
Kundenintegration
Social Web
31
Social web
31
Consumer behaviour
20
Konsumentenverhalten
20
Internet marketing
18
Online-Marketing
18
Brand management
12
Markenführung
12
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social media
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Balakrishnan, Janarthanan
Loureiro, Sandra Maria Correia
Brem, Alexander
10
Füller, Johann
10
Hajli, Nick
9
Harrigan, Paul
9
Sabatini, Fabio
8
Bilgram, Volker
6
Leimeister, Jan Marco
6
Sarracino, Francesco
6
Bretschneider, Ulrich
5
Carlson, Jamie
5
Herstatt, Cornelius
5
Krcmar, Helmut
5
Martin, Sebastian
5
Nambisan, Satish
5
Nobre, Helena
5
Shin, Hakseung
5
Wiese, Melanie
5
Wirtz, Bernd W.
5
Albuquerque, Paulo
4
Ballings, Michel
4
Chatow, Udi
4
Cova, Bernard
4
Dolan, Rebecca
4
Jamal, Zainab
4
Janzik, Lars
4
Kamboj, Shampy
4
Kinne, Lavinia
4
Lu, Yaobin
4
Milne, George R.
4
Perdue, Richard R.
4
Piller, Frank T.
4
Rahman, Mohammad M.
4
Rahman, Zillur
4
Rita, Paulo
4
Shao, Wei
4
Soutar, Geoffrey N.
4
Spann, Martin
4
Van den Poel, Dirk
4
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Journal of promotion management : innovations in planning and applied research
2
Corporate reputation review : an international journal
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
The journal of product & brand management
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ECONIS (ZBW)
8
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1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
6
User disposition and attitude towards advertisements placed in Facebook, LinkedIn, Twitter and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
7
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
8
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
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