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~person:"Balakrishnan, Janarthanan"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
~subject:"Public relations"
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Facebook
Public relations
Social Web
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Social web
31
Consumer behaviour
20
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Internet marketing
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Online-Marketing
18
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Balakrishnan, Janarthanan
Loureiro, Sandra Maria Correia
Saxton, Gregory D.
11
Scott, David Meerman
10
Pleil, Thomas
9
Sabatini, Fabio
8
Etter, Michael
7
Guo, Chao
7
Sarracino, Francesco
6
Waters, Richard D.
6
Zerfaß, Ansgar
6
Camilleri, Mark Anthony
5
Martin, Sebastian
5
Pakura, Stefanie
5
Romenti, Stefania
5
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5
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5
Becker, Kip
4
Bortree, Denise Sevick
4
Kinne, Lavinia
4
Komodromos, Marcos
4
Lee, Jung Wan
4
Milne, George R.
4
Mohamed, Ehab K. A.
4
Nobre, Helena
4
Rudeloff, Christian
4
Schivinski, Bruno
4
Adeola, Ogechi
3
Annamalai, Balamurugan
3
Ballings, Michel
3
Beham, Frank
3
Carattini, Stefano
3
Coombs, W. Timothy
3
Crowther, David
3
Dąbrowski, Dariusz
3
Eck, Klaus
3
Engel, Reinhard
3
Fleck, Matthes
3
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Journal of promotion management : innovations in planning and applied research
2
Corporate reputation review : an international journal
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of promotion management : JPM
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ECONIS (ZBW)
8
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1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
6
User disposition and attitude towards advertisements placed in Facebook, LinkedIn, Twitter and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
7
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
8
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
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