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~person:"Ball, Karyn"
~person:"Beckmann, Uwe"
~person:"Heger, Günther"
~person:"Kwiatek, Piotr"
~person:"Rinallo, Diego"
~person:"Wiedmann, Martin"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Thesis"
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Ball, Karyn
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Business strategies for economies in transition : book of readings on CEE countries
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Neoliberalism in crisis, accumulation, and Rosa Luxemburg's legacy
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
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Strategic market creation : a new perspective on marketing and innovation management
1
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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ECONIS (ZBW)
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1
The evolution of trade show systems : lessons from Europe
Golfetto, Francesca
;
Rinallo, Diego
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 42-66)
.
2015
Persistent link: https://www.econbiz.de/10010532528
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2
Wohlfühlatmosphäre : Attraktivitätsfaktor für Publikumsmessen
Ermer, Beatrice
;
Wiedmann, Martin
;
Kirchgeorg, Manfred
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 87-111)
.
2014
Persistent link: https://www.econbiz.de/10010382783
Saved in:
3
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
Saved in:
4
Trade fairs exhibitors communication excellence
Kwiatek, Piotr
;
Leszczynski, Grzegorz
;
Zielinski, Marek
- In:
Business strategies for economies in transition : book …
,
(pp. 314-329)
.
2008
Persistent link: https://www.econbiz.de/10003795541
Saved in:
5
Bedeutung von Messen im Innovationsprozess bei technologischen Produktinnovationen
Heger, Günther
- In:
Beiträge zum Innovationsmarketing
,
(pp. 77-93)
.
2007
Persistent link: https://www.econbiz.de/10003499976
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6
Trade fairs exhibitors communication excellence
Kwiatek, Piotr
;
Leszczynski, Grzegorz
;
Zieliński, Marek
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 130-139)
.
2006
Persistent link: https://www.econbiz.de/10003622124
Saved in:
7
Exhibition booth personnel as the key to successful trade fairs
Heger, Günther
- In:
Trade show management : planning, implementing and …
,
(pp. 861-872)
.
2005
Persistent link: https://www.econbiz.de/10003143003
Saved in:
8
Global high culture in the era of neo-liberalism : the case of Documenta11
Ball, Karyn
- In:
Neoliberalism in crisis, accumulation, and Rosa …
,
(pp. 121-140)
.
2004
Persistent link: https://www.econbiz.de/10002128776
Saved in:
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