//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ballouli, Khalid"
~person:"Kim, Yu Kyoum"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
25
Sports marketing
25
Consumer behaviour
18
Konsumentenverhalten
18
Sport
11
Sports
11
Professional sports
10
Profisport
10
Sport event
8
Sportveranstaltung
8
Brand management
7
Markenführung
7
Beziehungsmarketing
6
Relationship marketing
6
Sport organization
6
Sportorganisation
6
Brand image
5
Markenimage
5
USA
5
United States
5
Advertising effects
4
Werbewirkung
4
Advertising
2
Arbeitsgruppe
2
Athletes
2
Ball game
2
Ballsport
2
Designation of origin
2
Emotion
2
Football
2
Fußball
2
Herkunftsbezeichnung
2
Higher education institution
2
Hochschule
2
Holiday behaviour
2
Marketing management
2
Marketingmanagement
2
Sponsoring
2
Sponsorship
2
Sport marketing
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
Book section
Handbuch
Aufsatz in Zeitschrift
25
Interview
1
Language
All
English
25
Author
All
Ballouli, Khalid
Kim, Yu Kyoum
Nufer, Gerd
32
Funk, Daniel C.
22
Ko, Yong Jae
21
Biscaia, Rui
19
Bühler, André W.
19
Kunkel, Thilo
19
Breuer, Christoph
16
Heere, Bob
16
McDonald, Heath
16
Dwyer, Brendan
15
Pedersen, Paul M.
15
Drayer, Joris
14
Kwak, Dae Hee
14
O'Reilly, Norm
14
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Zhang, James J.
13
Bühler, André
12
Chadwick, Simon
12
Cornwell, T. Bettina
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Ratten, Vanessa
12
Woratschek, Herbert
12
Byon, Kevin K.
11
Desbordes, Michel
11
Doyle, Jason P.
11
Jensen, Jonathan A.
11
Koronios, Konstantinos
11
Uhrich, Sebastian
11
Yoshida, Masayuki
11
Dickson, Geoff
10
Séguin, Benoit
10
Bennett, Gregg
9
Cho, Heetae
9
Filo, Kevin
9
Karg, Adam
9
Kim, Kihan
9
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Sport management review
5
Journal of sport management : the official journal of the North American Society of Sport Management
3
European Sport management quarterly : ESMQ
2
International journal of entrepreneurial venturing
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
3
Developing and Validating a Venue Stimuli-Local Image Fit Scale
Hwang, Yongjin
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10012816109
Saved in:
4
Relationships as strategic assets : a sport fan equity approach
Kim, Young Do
;
Kim, Yu Kyoum
;
Magnusen, Marshall J.
; …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012523258
Saved in:
5
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
6
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
7
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
8
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
9
Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Koesters, Todd C.
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011508561
Saved in:
10
The delicate art of rebranding a minor league baseball franchise : practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs
Ballouli, Khalid
;
Grady, John
;
Stewart, Randall
- In:
Sport management review
19
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011475606
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->