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~person:"Ballouli, Khalid"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Sports marketing
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Ballouli, Khalid
Funk, Daniel C.
22
Ko, Yong Jae
21
Kunkel, Thilo
20
Biscaia, Rui
19
Heere, Bob
16
McDonald, Heath
16
Dwyer, Brendan
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Breuer, Christoph
14
Drayer, Joris
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Kim, Yu Kyoum
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Kwak, Dae Hee
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Sport management review
2
International journal of entrepreneurial venturing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
11
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1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
3
Developing and Validating a Venue Stimuli-Local Image Fit Scale
Hwang, Yongjin
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10012816109
Saved in:
4
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
5
Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Koesters, Todd C.
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011508561
Saved in:
6
The delicate art of rebranding a minor league baseball franchise : practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs
Ballouli, Khalid
;
Grady, John
;
Stewart, Randall
- In:
Sport management review
19
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011475606
Saved in:
7
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
8
Sonic branding in sport : a model for communicating brand identity through musical fit
Ballouli, Khalid
;
Heere, Bob
- In:
Sport management review
18
(
2015
)
3
,
pp. 321-330
Persistent link: https://www.econbiz.de/10011381845
Saved in:
9
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
Saved in:
10
Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
De Walt, Ash
;
Ballouli, Khalid
;
Hutchinson, Michael
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009491685
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