//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ballouli, Khalid"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
11
Sports marketing
11
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Sport
4
Sports
4
USA
4
United States
4
Professional sports
3
Profisport
3
Advertising
2
Advertising effects
2
Ball game
2
Ballsport
2
Football
2
Fußball
2
Holiday behaviour
2
Sport event
2
Sport marketing
2
Sportveranstaltung
2
Urlaubsverhalten
2
Werbewirkung
2
Werbung
2
sport venue
2
Advertising music
1
African American consumers
1
Arbeitsgruppe
1
Athletes
1
Beziehungsmarketing
1
Black people
1
Branding
1
Computerspiel
1
Consultancy services
1
Designation of origin
1
Destination management
1
Destinationsmanagement
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Interview
1
Language
All
English
12
Author
All
Ballouli, Khalid
Bruhn, Manfred
440
Meffert, Heribert
389
Kotler, Philip
310
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Backhaus, Klaus
161
Sheth, Jagdish N.
157
Tomczak, Torsten
156
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Svensson, Göran
122
Baumgarth, Carsten
121
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Albers, Sönke
107
Grönroos, Christian
107
Kirchgeorg, Manfred
106
Diller, Hermann
105
Malhotra, Naresh K.
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Sport management review
2
International journal of entrepreneurial venturing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing and Validating a Venue Stimuli-Local Image Fit Scale
Hwang, Yongjin
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10012816109
Saved in:
2
Sonic branding in sport : a model for communicating brand identity through musical fit
Ballouli, Khalid
;
Heere, Bob
- In:
Sport management review
18
(
2015
)
3
,
pp. 321-330
Persistent link: https://www.econbiz.de/10011381845
Saved in:
3
Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
De Walt, Ash
;
Ballouli, Khalid
;
Hutchinson, Michael
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009491685
Saved in:
4
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
5
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
6
The delicate art of rebranding a minor league baseball franchise : practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs
Ballouli, Khalid
;
Grady, John
;
Stewart, Randall
- In:
Sport management review
19
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011475606
Saved in:
7
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
8
Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Koesters, Todd C.
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011508561
Saved in:
9
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
10
Differential effects of motives and points of attachment on conative loyalty of Formula 1 U.S. Grand Prix attendees
Ballouli, Khalid
;
Trail, Galen T.
;
Koesters, Todd C.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10011635469
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->