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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Foroudi, Pantea"
~subject:"Brand identity"
~subject:"Brand image"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand identity
Brand image
Brand management
78
Markenführung
78
Markenimage
55
Consumer behaviour
36
Konsumentenverhalten
36
Brand
33
Markenartikel
33
Corporate reputation
20
Firmenimage
20
Reputation
12
Beziehungsmarketing
11
Relationship marketing
11
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Higher education institution
8
Hochschule
8
Brand architecture
7
Brand reputation
7
Führungsstil
7
Leadership style
7
Markenarchitektur
7
Place marketing
7
Standortmarketing
7
Brand loyalty
6
Großbritannien
6
United Kingdom
6
Bank
5
Corporate culture
5
Emotion
5
Luxury goods
5
Luxusgüter
5
Strategic management
5
Strategisches Management
5
Unternehmenskultur
5
Viral marketing
5
Virales Marketing
5
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38
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Article
55
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Article in journal
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55
Case study
2
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2
Aufsatz im Buch
1
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1
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English
55
Author
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Bang, Nguyen
De Chernatony, Leslie
Foroudi, Pantea
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
22
Japutra, Arnold
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Gupta, Suraksha
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Hollebeek, Linda D.
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Park, Jungkun
12
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Journal of business research : JBR
11
European journal of marketing : EJM
5
Qualitative market research : an international journal
4
Asia-Pacific journal of business administration
2
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of strategic marketing
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
55
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1
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10
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55
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date (oldest first)
1
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
4
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
7
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
8
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
9
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
10
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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