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~person:"Bang, Nguyen"
~person:"Han, Heesup"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Deutschland"
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Brand image
Deutschland
Consumer behaviour
229
Konsumentenverhalten
229
Beziehungsmarketing
66
Relationship marketing
66
Customer satisfaction
64
Kundenzufriedenheit
64
Brand management
58
Markenführung
58
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49
Hotel industry
40
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40
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English
50
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Bang, Nguyen
Han, Heesup
Wiedmann, Klaus-Peter
Bauer, Hans H.
53
Huber, Frank
52
Phau, Ian
28
Diamantopoulos, Adamantios
26
Gierl, Heribert
26
Loureiro, Sandra Maria Correia
26
Spiller, Achim
25
Gerpott, Torsten J.
23
Swoboda, Bernhard
23
Herrmann, Andreas
20
Gröppel-Klein, Andrea
19
Usman, Osly
19
Roosen, Jutta
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Sauer, Nicola E.
17
Walsh, Gianfranco
17
Ekinci, Yuksel
15
Foscht, Thomas
15
Burmann, Christoph
14
Diller, Hermann
14
Herrmann, Roland
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Wildner, Raimund
14
Frondel, Manuel
13
Kenning, Peter
13
Madlener, Reinhard
13
Schmitz, Hendrik
13
Veloutsou, Cleopatra
13
Diehl, Sandra
12
Falk, Armin
12
Fetscherin, Marc
12
Grabka, Markus M.
12
Grunert, Klaus G.
12
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Gottfried Wilhelm Leibniz Universität Hannover
1
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Schriftenreihe Marketing, Management
12
Journal of travel and tourism marketing
7
International journal of hospitality management
5
Journal of business research : JBR
5
Marketing : ZFP ; journal of research and management
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Asia-Pacific journal of business administration
2
International journal of contemporary hospitality management
2
Luxury marketing : a challenge for theory and practice
2
Schriftenreihe Marketing Management
2
The marketing review
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
73
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
5
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
6
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
7
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
8
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
9
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
10
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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