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~person:"Bang, Nguyen"
~person:"Hyun, Sunghyup Sean"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
75
Konsumentenverhalten
75
Beziehungsmarketing
32
Relationship marketing
32
Brand management
29
Markenführung
29
Markenimage
27
Customer satisfaction
24
Kundenzufriedenheit
24
Brand
15
Markenartikel
15
Luxury goods
14
Luxusgüter
14
Dienstleistungsqualität
12
Gastronomie
9
Restaurant industry
9
Einzelhandel
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Hotel industry
8
Hotellerie
8
Retail trade
8
Confidence
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Vertrauen
7
Emotion
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Satisfaction
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Airline
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Brand loyalty
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Cruise
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Fluggesellschaft
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Holiday behaviour
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Kreuzfahrt
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Urlaubsverhalten
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4
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Firmenimage
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4
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38
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Article in journal
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38
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English
38
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Bang, Nguyen
Hyun, Sunghyup Sean
Han, Heesup
48
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Mattila, Anna S.
25
Phau, Ian
25
Sreejesh, S.
22
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Park, Jungkun
17
Paul, Justin
17
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
Wong, IpKin Anthony
15
Ahn, Jiseon
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
Das, Gopal
12
Dwivedi, Yogesh Kumar
12
Gong, Taeshik
12
Khan, Imran
12
Klaus, Philipp
12
Pelsmacker, Patrick de
12
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International journal of hospitality management
7
Journal of travel and tourism marketing
4
Journal of business research : JBR
3
Asia-Pacific journal of business administration
2
International journal of contemporary hospitality management
2
The international journal of bank marketing : IJBM
2
The marketing review
2
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sports marketing & sponsorship
1
International studies of management and organization
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Review of managerial science
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
38
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11
Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands
Choi, Young Gin
;
Ok, Chihyung
;
Hyun, Sunghyup Sean
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1185-1202
Persistent link: https://www.econbiz.de/10011708009
Saved in:
12
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
13
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
14
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
15
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
16
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
17
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
18
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
19
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
20
The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
Saved in:
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