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~person:"Bang, Nguyen"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Markenartikel"
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Brand image
Markenartikel
Consumer behaviour
114
Konsumentenverhalten
114
Brand management
35
Markenführung
35
Markenimage
30
Deutschland
27
Germany
27
Beziehungsmarketing
26
Relationship marketing
26
Luxury goods
22
Luxusgüter
22
Brand
19
Marketing
13
Marketing management
11
Marketingmanagement
11
Customer satisfaction
10
Kundenzufriedenheit
10
Einzelhandel
9
Online retailing
9
Online-Handel
9
Retail trade
9
Electronic Commerce
8
Market research
8
Marktforschung
8
Perception
8
Wahrnehmung
8
Social Web
7
Social web
7
Verbraucherverhalten
7
Confidence
6
E-commerce
6
Internet marketing
6
Online-Marketing
6
Product design
6
Produktgestaltung
6
Target group
6
Theorie
6
Theory
6
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18
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30
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4
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Article in journal
28
Aufsatz in Zeitschrift
28
Graue Literatur
3
Non-commercial literature
3
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2
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2
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1
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Language
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English
30
German
4
Author
All
Bang, Nguyen
Wiedmann, Klaus-Peter
Phau, Ian
36
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
27
Dawes, John
24
Han, Heesup
24
Sarkar, Abhigyan
21
Guzman, Francisco
20
Huber, Frank
20
Usman, Osly
19
Ko, Eunju
18
Melewar, T. C.
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Japutra, Arnold
17
Keller, Kevin Lane
17
Sattler, Henrik
17
Veloutsou, Cleopatra
17
Fournier, Susan
16
Sarkar, Juhi Gahlot
16
Sreejesh, S.
16
Bauer, Hans H.
15
Gierl, Heribert
15
MacInnis, Deborah J.
15
Paul, Justin
15
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Park, C. Whan
14
Valette-Florence, Pierre
14
Bagozzi, Richard P.
13
Batra, Rajeev
13
Burmann, Christoph
13
Dubé, Jean-Pierre
13
Hollebeek, Linda D.
13
Ahn, Jiseon
12
Aiello, Gaetano
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Johnson, Lester W.
12
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Journal of business research : JBR
5
Schriftenreihe Marketing, Management
4
The journal of brand management : an international journal
3
Asia-Pacific journal of business administration
2
Marketing intelligence & planning
2
The marketing review
2
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
34
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10
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34
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date (oldest first)
1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
3
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
6
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
7
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
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