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~person:"Bang, Nguyen"
~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
18
Konsumentenverhalten
18
Customer satisfaction
10
Kundenzufriedenheit
10
Retail trade
7
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Service quality
5
Brand
4
Brand image
4
Confidence
4
Gerechtigkeit
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Justice
4
Markenartikel
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Markenimage
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Online retailing
4
Online-Handel
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Vertrauen
4
E-commerce
3
Electronic Commerce
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Switching behaviour
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Wechselverhalten
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Brand loyalty
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Customer integration
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Kundenintegration
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Loyalty
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Markentreue
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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New product development
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Place marketing
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Bang, Nguyen
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
12
Das, Gopal
9
Bijmolt, Tammo H. A.
8
Ritschel, Falk
7
Chen, Jing
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Kumar, V.
6
Köhler, Sven
6
Lombart, Cindy
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Devaraj, K.
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
5
Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
5
Wagner, Gerhard
5
Ziliani, Cristina
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Dabija, Dan-Cristian
4
Gao, Fei
4
Gustafsson, Anders
4
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Electronic markets : the international journal on networked business
1
International journal of market research
1
Journal of targeting, measurement and analysis for marketing
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
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ECONIS (ZBW)
7
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1
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
2
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
3
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
4
Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen
;
Chen, Junsong
;
Chen, Cheng-hao Steve
;
Yu, …
- In:
The service industries journal
34
(
2014
)
15
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
Saved in:
5
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
6
The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen
;
Simkin, Lyndon
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
Saved in:
7
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
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