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~person:"Barone, Michael J."
~person:"Diller, Hermann"
~person:"Ivanova-Stenzel, Radosveta"
~person:"Roth, Stefan"
~subject:"Price"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Betriebliche Preispolitik"
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Price
Preismanagement
31
Pricing strategy
31
Consumer behaviour
18
Konsumentenverhalten
18
Preis
8
Theorie
7
Theory
7
Deutschland
5
Germany
5
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3
Auktionstheorie
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Bundling strategy
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Einzelhandel
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Preisdifferenzierung
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Price discrimination
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Retail price
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Betriebliche Wertschöpfung
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Buy-It-Now price
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Barone, Michael J.
Diller, Hermann
Ivanova-Stenzel, Radosveta
Roth, Stefan
Popkowski Leszczyc, Peter T. L.
6
Coulter, Keith S.
5
Monroe, Kent B.
5
Chenavaz, Régis
4
Cheng, Lillian L.
4
Mattila, Anna S.
4
Thomas, Manoj
4
Chen, Haipeng
3
Choi, Choongbeom
3
Ferguson, Jodie L.
3
Fjell, Kenneth
3
Haruvy, Ernan
3
Homburg, Christian
3
Kjellberg, Hans
3
Li, Xingbo
3
Masset, Philippe
3
Matzler, Kurt
3
Menicucci, Domenico
3
Roy, Rajat
3
Spaenjers, Christophe
3
Zaccour, Georges
3
Adhikari, Atanu
2
Akcay, Alp
2
Alderighi, Marco
2
Ali, Héla Hadj
2
Altmann, Andreas
2
Asai, Sumiko
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Basak, Debasmita
2
Biswas, Abhijit
2
Boer, Arnoud V. den
2
Cai, Xueyuan
2
Cao, Ping
2
Cardebat, Jean-Marie
2
Castellani, Massimiliano
2
Chen, Xin
2
Cockshott, William Paul
2
Dost, Florian
2
Duan, Yongrui
2
Dye, Chung-Yuan
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Marketing letters : a journal of research in marketing
2
Economics letters
1
Journal of economic behavior & organization : JEBO
1
Journal of retailing
1
Journal of revenue and pricing management
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
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ECONIS (ZBW)
8
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1
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
2
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.
;
Coulter, Keith S.
;
Kulow, Katina
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
Saved in:
3
How do sellers benefit from Buy-It-Now prices in eBay auctions?
Grebe, Tim
;
Ivanova-Stenzel, Radosveta
;
Kröger, Sabine
- In:
Journal of economic behavior & organization : JEBO
183
(
2021
),
pp. 189-205
Persistent link: https://www.econbiz.de/10012599872
Saved in:
4
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
5
The importance of transparency signals in à la carte pricing
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
Saved in:
6
"Buy-It-Now" or "Sell-It-Now" auctions : effects of changing bargaining power in sequential trading mechanisms
Grebe, Tim
;
Ivanova-Stenzel, Radosveta
;
Kröger, Sabine
- In:
Economics letters
142
(
2016
),
pp. 27-30
Persistent link: https://www.econbiz.de/10011616593
Saved in:
7
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
Saved in:
8
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
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