//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Evanschitzky, Heiner"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Konsumentenverhalten
Markenimage
Marketing
Beziehungsmarketing
74
Relationship marketing
74
Deutschland
30
Germany
30
Consumer behaviour
24
Theorie
19
Theory
19
Customer satisfaction
18
Kundenzufriedenheit
18
Dienstleistungsqualität
10
Kundenmanagement
10
Service quality
10
Customer value
9
Kundenwert
9
Lieferantenmanagement
9
Supplier relationship management
9
Estimation
8
Market research
8
Marketing management
8
Marketingmanagement
8
Marktforschung
8
Schätzung
8
Beschwerdemanagement
7
Complaint management
7
Kundenbindung
7
Beziehungsmanagement
5
E-commerce
5
Internet
5
Automotive industry
4
Brand image
4
Brand management
4
Electronic Banking
4
Electronic banking
4
Kfz-Industrie
4
Markenführung
4
Measurement
4
more ...
less ...
Online availability
All
Undetermined
5
Free
2
Type of publication
All
Article
20
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Graue Literatur
6
Non-commercial literature
6
Aufsatz im Buch
5
Book section
5
Arbeitspapier
4
Working Paper
4
Aufsatzsammlung
3
Collection of articles of several authors
2
Festschrift
2
Sammelwerk
2
Handbook
1
Handbuch
1
Hochschulschrift
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
17
German
16
Author
All
Bauer, Hans H.
Evanschitzky, Heiner
Han, Heesup
42
Hollebeek, Linda D.
34
Bruhn, Manfred
30
Mattila, Anna S.
30
Verhoef, Peter C.
29
Kumar, V.
25
Loureiro, Sandra Maria Correia
24
Gil Saura, Irene
22
Huber, Frank
22
Herrmann, Andreas
21
Rather, Raouf Ahmad
21
Schüller, Anne M.
21
Piller, Frank T.
20
Bang, Nguyen
19
Klaus, Philipp
19
Prentice, Catherine
19
Homburg, Christian
18
Quach, Sara
18
Swoboda, Bernhard
18
Ahn, Jiseon
17
Khan, Imran
17
Kumar, Vikas
17
Neslin, Scott A.
17
Usman, Osly
17
Grewal, Dhruv
16
Hyun, Sunghyup Sean
16
Mittal, Vikas
16
Schumann, Jan Hendrik
16
So, Kevin Kam Fung
16
Wangenheim, Florian von
16
Wong, IpKin Anthony
16
Foscht, Thomas
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
Balaji, M. S.
14
Gustafsson, Anders
14
Kotler, Philip
14
Rahman, Zillur
14
more ...
less ...
Published in...
All
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of business research : JBR
2
Journal of retailing
2
Journal of service research : JSR
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Working paper / International University in Germany, School of Business Administration
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
5
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
6
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
7
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
8
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
9
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
10
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->