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~person:"Bauer, Hans H."
~person:"Evanschitzky, Heiner"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Search: "Customer relationship management"
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Electronic Commerce
Konsumentenverhalten
Markenimage
Beziehungsmarketing
74
Relationship marketing
74
Deutschland
30
Germany
30
Consumer behaviour
24
Theorie
19
Theory
19
Customer satisfaction
18
Kundenzufriedenheit
18
Dienstleistungsqualität
10
Kundenmanagement
10
Service quality
10
Customer value
9
Kundenwert
9
Lieferantenmanagement
9
Supplier relationship management
9
Estimation
8
Market research
8
Marketing management
8
Marketingmanagement
8
Marktforschung
8
Schätzung
8
Beschwerdemanagement
7
Complaint management
7
Kundenbindung
7
Beziehungsmanagement
5
E-commerce
5
Internet
5
Marketing
5
Automotive industry
4
Brand image
4
Brand management
4
Electronic Banking
4
Electronic banking
4
Kfz-Industrie
4
Markenführung
4
Measurement
4
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Undetermined
5
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1
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Article
20
Book / Working Paper
11
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
5
Book section
5
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
3
Aufsatzsammlung
3
Working Paper
3
Collection of articles of several authors
2
Festschrift
2
Sammelwerk
2
Handbook
1
Handbuch
1
Hochschulschrift
1
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1
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1
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1
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Language
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English
16
German
15
Author
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Bauer, Hans H.
Evanschitzky, Heiner
Han, Heesup
41
Hollebeek, Linda D.
30
Mattila, Anna S.
29
Verhoef, Peter C.
28
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Gil Saura, Irene
22
Huber, Frank
21
Piller, Frank T.
20
Bang, Nguyen
19
Herrmann, Andreas
19
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Kumar, Vikas
17
Neslin, Scott A.
17
Quach, Sara
17
Swoboda, Bernhard
17
Usman, Osly
17
Ahn, Jiseon
16
Hyun, Sunghyup Sean
16
Khan, Imran
16
Mittal, Vikas
16
Wong, IpKin Anthony
16
Foscht, Thomas
15
Grewal, Dhruv
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Schumann, Jan Hendrik
15
Wangenheim, Florian von
15
Balaji, M. S.
14
Rahman, Zillur
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Bruhn, Manfred
13
Das, Gopal
13
Gustafsson, Anders
13
McDonald, Heath
13
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of business research : JBR
2
Journal of retailing
2
Journal of service research : JSR
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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Source
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ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
1
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
5
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
6
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
7
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
8
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
9
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
10
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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