//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Prentice, Catherine"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
Cultural identity
Indien
Konsumentenverhalten
Retail trade
Relationship marketing
100
Beziehungsmarketing
99
Brand management
81
Markenführung
81
Dienstleistungsqualität
63
Service quality
63
Customer satisfaction
61
Kundenzufriedenheit
61
Markenimage
54
Luxury goods
45
Luxusgüter
45
Social Web
42
Social web
42
Fashion
39
Mode
39
Brand
34
Globalization
34
Internet marketing
34
Online-Marketing
34
Globalisierung
33
Markenartikel
33
Bibliometrics
31
Bibliometrie
31
Kulturelle Identität
28
Marketing management
28
Marketingmanagement
28
Einzelhandel
25
Gambling
25
Glücksspiel
25
Customer value
23
Kundenwert
23
South Korea
23
Südkorea
23
Customer integration
21
Emotion
21
more ...
less ...
Online availability
All
Undetermined
187
Free
9
Type of publication
All
Article
271
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
276
Aufsatz im Buch
8
Book section
8
research-article
7
Aufsatzsammlung
4
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
more ...
less ...
Language
All
English
276
Author
All
Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Prentice, Catherine
Roy, Sanjit
Seo, Yuri
Han, Heesup
118
Mattila, Anna S.
101
Ghosh, Saibal
90
Khare, Arpita
85
Kamaiah, Bandi
80
Grewal, Dhruv
78
Gierl, Heribert
77
Phau, Ian
76
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
72
Loureiro, Sandra Maria Correia
66
Kumar, Vikas
64
Nayga, Rodolfo M.
62
Septianto, Felix
62
Belk, Russell W.
61
Reddy, Y. V.
61
Jang, Soocheong
59
Herrmann, Andreas
56
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Rahman, Zillur
52
Walsh, Gianfranco
52
Sen, Kunal
51
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sharma, Piyush
50
Kumar, Satish
49
Kumar, Sunil
49
Laroche, Michel
49
Vrontis, Demetris
49
Bagozzi, Richard P.
48
Bang, Nguyen
48
Pelsmacker, Patrick de
48
Hollebeek, Linda D.
47
Joshi, Himanshu
47
Kim, Jungkeun
47
Gaiha, Raghav
46
Thaichon, Park
46
more ...
less ...
Published in...
All
Journal of business research : JBR
79
Journal of retailing and consumer services
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International marketing review
8
Asia Pacific journal of marketing and logistics
7
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
Journal of marketing theory and practice
6
Psychology & marketing
6
European management journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour : an international research review
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of hospitality management
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
more ...
less ...
Source
All
ECONIS (ZBW)
276
Showing
1
-
10
of
276
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
Norms and consumer behaviors in tourism : a systematic literature review
Wasaya, Allah
;
Prentice, Catherine
;
Hsiao, Aaron
- In:
Tourism review
79
(
2024
)
4
,
pp. 923-938
Persistent link: https://www.econbiz.de/10015049349
Saved in:
9
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
10
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->