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~person:"Becker, William J."
~person:"Butler, Michael J. R."
~person:"Häusel, Hans-Georg"
~person:"Randolph, Adriane B."
~person:"Sánchez-Fernández, Juan"
~source:"econis"
~subject:"Consumer behaviour"
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Becker, William J.
Butler, Michael J. R.
Häusel, Hans-Georg
Randolph, Adriane B.
Sánchez-Fernández, Juan
Kenning, Peter
11
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ECONIS (ZBW)
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
3
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
4
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
5
From general to specific : understanding individual characteristics and their relationship with neural recordings during media consumption
Randolph, Adriane B.
;
Burkhalter, Janée N.
- In:
International journal of business intelligence research …
7
(
2016
)
2
,
pp. 32-49
Persistent link: https://www.econbiz.de/10011645769
Saved in:
6
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
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