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~person:"Beckert, Walter"
~person:"Ehret, Michael"
~person:"Fließ, Sabine"
~person:"Homburg, Christian"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Industrial marketing"
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Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
34
Business-to-business marketing
34
Lieferantenmanagement
16
Supplier relationship management
16
Deutschland
10
Germany
10
Theory
10
Beziehungsmarketing
9
Relationship marketing
9
Marketing management
7
Marketingmanagement
7
Business-to-Business-Marketing
6
Bundling strategy
5
Consumer behaviour
5
Konsumentenverhalten
5
Kundenorientierung
5
Leistungsbündel
5
business-to-business marketing
5
Brand management
4
Firm performance
4
Markenführung
4
Beschaffung
3
Countervailing power
3
Customer integration
3
Gegenmacht
3
Kundenintegration
3
Kundenmanagement
3
Negotiations
3
Procurement
3
Salespeople
3
Selling
3
Verhandlungen
3
Verkauf
3
Verkaufspersonal
3
00.09.1995
2
B2B
2
Befragung
2
Betriebliche Wertschöpfung
2
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German
8
English
8
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Beckert, Walter
Ehret, Michael
Fließ, Sabine
Homburg, Christian
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Albers, Sönke
6
Hinterhuber, Andreas
5
Johnston, Wesley J.
5
Plinke, Wulff
5
Cantù, Chiara
4
Kliche, Mario
4
Naudé, Peter
4
Ngo, Liem Viet
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Bag, Surajit
3
Bonnemeier, Sebastian
3
Büschken, Joachim
3
Chatterjee, Sheshadri
3
Claßen, Matthias
3
Flory, Markus
3
Griffin, Abbie
3
Gupta, Shivam
3
Henneberg, Stephan
3
Hermanns, Arnold
3
Jacob, Frank
3
Kindström, Daniel
3
Kowalkowski, Christian
3
Krause, Juliane
3
Kumar, Ajay
3
Marra, Andreas
3
Möhring, Monika Maria
3
O'Cass, Aron
3
Obloj, Tomasz
3
Schallmo, Daniel
3
Voeth, Markus
3
Baaken, Thomas
2
Badrinarayanan, Vishag
2
Baumgarth, Carsten
2
Bhalla, Gaurav
2
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2
Advances in services marketing
1
Birkbeck working papers in economics and finance : BWPEF
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Review of industrial organization : RIO
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
16
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
4
An empirical analysis of countervailing power in business-to-business bargaining
Beckert, Walter
- In:
Review of industrial organization : RIO
52
(
2018
)
3
,
pp. 369-402
Persistent link: https://www.econbiz.de/10012007966
Saved in:
5
Empirical analysis of countervailing power in business-to-business bargaining
Beckert, Walter
-
2011
Persistent link: https://www.econbiz.de/10009502648
Saved in:
6
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
7
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
8
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
9
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
10
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Saved in:
1
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