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~person:"Beckert, Walter"
~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"Consumer behaviour"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Industrial marketing"
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Consumer behaviour
Innovation
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Unternehmenserfolg
B-to-B-Marketing
30
Business-to-business marketing
30
Lieferantenmanagement
14
Supplier relationship management
14
Beziehungsmarketing
7
Relationship marketing
7
Theory
7
Business-to-Business-Marketing
6
Deutschland
6
Germany
6
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
business-to-business marketing
5
Brand management
4
Firm performance
4
Markenführung
4
Bundling strategy
3
Countervailing power
3
Gegenmacht
3
Kundenmanagement
3
Kundenorientierung
3
Leistungsbündel
3
Negotiations
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Salespeople
3
Selling
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B2B
2
Befragung
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2
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7
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English
10
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Beckert, Walter
Ehret, Michael
Homburg, Christian
Backhaus, Klaus
17
Kleinaltenkamp, Michael
17
Johnston, Wesley J.
8
Albers, Sönke
6
Hinterhuber, Andreas
6
Mohan, Mayoor
6
Casidy, Riza
5
Klarmann, Martin
5
Nyadzayo, Munyaradzi W.
5
Plinke, Wulff
5
Baumgarth, Carsten
4
Cantù, Chiara
4
Chatterjee, Sheshadri
4
Fließ, Sabine
4
Gupta, Shivam
4
Jacob, Frank
4
Kliche, Mario
4
Kowalkowski, Christian
4
Naudé, Peter
4
Ngo, Liem Viet
4
O'Cass, Aron
4
Parvinen, Petri
4
Rangarajan, Deva
4
Sharma, Arun
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Aarikka-Stenroos, Leena
3
Bag, Surajit
3
Bonnemeier, Sebastian
3
Brown, Brian P.
3
Bush, Alan J.
3
Büschken, Joachim
3
Chaudhuri, Ranjan
3
Claßen, Matthias
3
Flory, Markus
3
Griffin, Abbie
3
Henneberg, Stephan
3
Hermanns, Arnold
3
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Springer Fachmedien Wiesbaden
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
Advances in services marketing
1
Birkbeck working papers in economics and finance : BWPEF
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Review of industrial organization : RIO
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
16
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
5
An empirical analysis of countervailing power in business-to-business bargaining
Beckert, Walter
- In:
Review of industrial organization : RIO
52
(
2018
)
3
,
pp. 369-402
Persistent link: https://www.econbiz.de/10012007966
Saved in:
6
Empirical analysis of countervailing power in business-to-business bargaining
Beckert, Walter
-
2011
Persistent link: https://www.econbiz.de/10009502648
Saved in:
7
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
8
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
9
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
10
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
1
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