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~person:"Beckert, Walter"
~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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B-to-B-Marketing
30
Business-to-business marketing
30
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14
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14
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7
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7
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Beckert, Walter
Ehret, Michael
Homburg, Christian
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Albers, Sönke
6
Hinterhuber, Andreas
5
Johnston, Wesley J.
5
Plinke, Wulff
5
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4
Fließ, Sabine
4
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4
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4
Ngo, Liem Viet
4
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3
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3
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3
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3
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3
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3
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3
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3
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1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
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1
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ECONIS (ZBW)
13
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
4
An empirical analysis of countervailing power in business-to-business bargaining
Beckert, Walter
- In:
Review of industrial organization : RIO
52
(
2018
)
3
,
pp. 369-402
Persistent link: https://www.econbiz.de/10012007966
Saved in:
5
Empirical analysis of countervailing power in business-to-business bargaining
Beckert, Walter
-
2011
Persistent link: https://www.econbiz.de/10009502648
Saved in:
6
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
7
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
8
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
9
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
10
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Saved in:
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