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~person:"Behrens, Stefan"
~person:"Duvenhorst, Carsten"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Internet"
~subject:"Management"
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Search: person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
Germany
Internet
Management
Konsumentenverhalten
8
Luxury goods
5
Luxusgüter
5
Brand management
3
Deutschland
3
Markenführung
3
E-commerce
2
Electronic Commerce
2
Marketing
2
Meinung
2
Music
2
Music industry
2
Musik
2
Musikwirtschaft
2
Opinion
2
Verbraucherverhalten
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand extension
1
Brand image
1
Customer perceived value
1
Digital platform
1
Digitale Plattform
1
EU countries
1
EU-Staaten
1
Empirical method
1
Empirische Methode
1
Fashion
1
Gesellschaft
1
Implicit association test (IAT)
1
Implicit measurement
1
Information behaviour
1
Informationsverhalten
1
Internet marketing
1
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Article
7
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2
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Article in journal
5
Aufsatz in Zeitschrift
5
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2
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2
Graue Literatur
2
Non-commercial literature
2
Language
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English
6
German
3
Author
All
Behrens, Stefan
Duvenhorst, Carsten
Wiedmann, Klaus-Peter
140
Hennigs, Nadine
36
Langner, Sascha
12
Walsh, Gianfranco
10
Siebels, Astrid
9
Haase, Janina
8
Schmidt, Steffen
8
Klarmann, Christiane
7
Seegebarth, Barbara
6
Wüstefeld, Thomas
6
Frenzel, Tobias
5
Pankalla, Lars
5
Raffée, Hans
5
Bachmann, Frank
4
Godey, Bruno
4
Aiello, Gaetano
3
Bettels, Jannick
3
Buxel, Holger
3
Donvito, Raffaele
3
Fritz, Wolfgang
3
Gaßmann, Barbara
3
Kassubek, Martin
3
Klee, Alexander
3
Kudlińska, Mariola
3
Pederzoli, Daniele
3
Reeh, Marc-Oliver
3
Wuestefeld, Thomas
3
Abel, Bodo
2
Breitner, Michael H.
2
Buckler, Frank
2
Friedlandt, Jens
2
Kondering, Wiebke
2
Labenz, Franziska
2
Ludewig, Dirk
2
Peuser, Martina
2
Siecinski, Jessica
2
Walten, Levke
2
Adam, David L.
1
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Published in...
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Schriftenreihe Marketing, Management
2
Consumption culture in Europe : insight into the beverage industry
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Luxury marketing : a challenge for theory and practice
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
9
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1
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
2
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
3
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
4
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
5
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
Saved in:
6
Consumer culture : literature review
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Behrens, Stefan
; …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 72-99)
.
2013
Persistent link: https://www.econbiz.de/10009720268
Saved in:
7
Produktbewertungen im Internet : eine empirische Studie zum Einfluss von Onlinerezensionen auf die Markenwahrnehmung und das Konsumentenverhalten
Wiedmann, Klaus-Peter
;
Behrens, Stefan
;
Materna, Jennifer
-
2011
Persistent link: https://www.econbiz.de/10009125226
Saved in:
8
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
9
Gestern geklaut, heute gekauft? : eine Untersuchung zum Paradigmenwechsel unter Musikkonsumenten
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
;
Walsh, Gianfranco
; …
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001785104
Saved in:
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