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~person:"Beig, Faseeh Amin"
~person:"Khan, Bilal Mustafa"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Beziehungsmarketing
Firm performance
Firmenimage
brand loyalty
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
6
brand equity
5
Brand
4
Markenartikel
4
Brand equity
3
Customer satisfaction
3
India
3
Indien
3
Kundenzufriedenheit
3
Brand loyalty
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Online-Marketing
2
Perceived quality
2
Satisfaction
2
Social Web
2
Social web
2
purchase intention
2
social media
2
"Green" practices
1
Advanced technology
1
Advertising effects
1
Bekleidung
1
Bekleidungsindustrie
1
Betriebliche Wertschöpfung
1
Brand Equity
1
Brand Experience
1
Brand associations
1
Brand awareness
1
Brand experience
1
Clothing
1
Clothing industry
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Aufsatz in Zeitschrift
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Beig, Faseeh Amin
Khan, Bilal Mustafa
Šerić, Maja
Gil Saura, Irene
5
Rahman, Mahabubur
4
Anabila, Peter
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Guzman, Francisco
3
Iglesias, Oriol
3
Kaufmann, Hans Rüdiger
3
Liu, Chih-Hsing
3
Markovic, Stefan
3
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Botha, Elsamari
2
Bourgault, Normand
2
Calvo Porral, Cristina
2
Dutta, Kamani
2
Ekinci, Yuksel
2
Faroque, Anisur Rahman
2
Hsiao, Chih-Yi
2
Japutra, Arnold
2
Jiang, Yanxin
2
Kim, Jewoo
2
Lee, Jungwon
2
Lévy Mangin, Jean-Pierre
2
Manohar, Sridhar
2
Molinillo, Sebastian
2
Nika, Fayaz Ahmad
2
Nuseir, Mohammed T.
2
Park, Cheol
2
Prentice, Catherine
2
Rodríguez-Serrano, M. Ángeles
2
Saha, Raiswa
2
Shabbir, Rizwan
2
Sharma, Rajesh
2
Sierra, Vicenta
2
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Global business review
1
International journal of Indian culture and business management
1
International journal of hospitality management
1
Journal for global business advancement : JGBA
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Vision : the journal of business perspective
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ECONIS (ZBW)
7
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Brand experience and brand equity
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Vision : the journal of business perspective
23
(
2019
)
4
,
pp. 410-417
Persistent link: https://www.econbiz.de/10012161738
Saved in:
5
Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima
;
Khan, Bilal Mustafa
- In:
Journal for global business advancement : JGBA
10
(
2017
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
Saved in:
6
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
7
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
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