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~person:"Benmiled-Cherif, Héla"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer integration"
~subject:"Virtuelle Realität"
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Customer integration
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Benmiled-Cherif, Héla
Loureiro, Sandra Maria Correia
Füller, Johann
10
Leimeister, Jan Marco
10
Brem, Alexander
9
Hajli, Nick
9
Castronova, Edward
7
Harrigan, Paul
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Albuquerque, Paulo
4
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Bretschneider, Ulrich
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Chatow, Udi
4
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Dwivedi, Yogesh Kumar
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Haruvy, Ernan
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Lu, Yaobin
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Journal of promotion management : innovations in planning and applied research
2
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
International journal of consumer studies
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
10
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
3
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
4
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
7
Technological innovation and entrepreneurial co-creation : an analysis of brand identity and virtual brand communities
Benmiled-Cherif, Héla
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 251-263)
.
2016
Persistent link: https://www.econbiz.de/10011430590
Saved in:
8
Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10011610708
Saved in:
9
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
10
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
Saved in:
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