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~person:"Berenguer Contrí, Gloria"
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Brand image
9
Markenimage
9
Brand management
8
Markenführung
8
Brand equity
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Customer satisfaction
4
Dienstleistungsqualität
4
Hotel industry
4
Hotellerie
4
Kundenzufriedenheit
4
Service quality
4
brand equity
3
Betriebliche Wertschöpfung
2
Customer integration
2
Einzelhandel
2
Ethiopia
2
Hotel
2
Kundenintegration
2
Retail trade
2
Value co-creation
2
Value creation
2
Äthiopien
2
Arbeitszufriedenheit
1
B-to-B-Marketing
1
B2B relations
1
Behavioral intentions
1
Brand attachment
1
Brand attitude
1
Business-to-business marketing
1
Casinos
1
Confidence
1
Customer participation
1
Customer perception
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Customer value
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Aufsatz in Zeitschrift
Reprint
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6
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Berenguer Contrí, Gloria
Wong, IpKin Anthony
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Guzman, Francisco
5
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Liu, Chih-Hsing
4
Anselmsson, Johan
3
Augusto, Mário Gomes
3
Christodoulides, George
3
Ekinci, Yuksel
3
Gil Saura, Irene
3
Gray, David
3
Iglesias, Oriol
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Schivinski, Bruno
3
Silveira, Cleo Schmitt
3
Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
2
Bang, Nguyen
2
Baumann, Chris
2
Beig, Faseeh Amin
2
Botha, Elsamari
2
Butt, Muhammad Mohsin
2
Chahal, Hardeep
2
Chatzipanagiotou, Kalliopi
2
Chen, Mu-Chen
2
Dash, Satyabhushan
2
Desai, Kalpesh Kaushik
2
Divakaran, Pradeep Kumar Ponnamma
2
Dutta, Kamani
2
Dwivedi, Abhishek
2
Filieri, Raffaele
2
Finn, Adam
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Garcia de los Salmones Sanchez, Maria del Mar
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International journal of hospitality management
2
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
6
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1
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
2
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
3
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
4
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
5
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
6
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
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