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~person:"Berthon, Pierre R."
~person:"Dolen, Willemijn M. van"
~person:"Harrigan, Paul"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Berthon, Pierre R.
Dolen, Willemijn M. van
Harrigan, Paul
Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
29
Law, Chun Hung Roberts
24
Filieri, Raffaele
21
Füller, Johann
21
Hajli, Nick
19
Pitt, Leyland F.
19
Rita, Paulo
19
Flavián Blanco, Carlos
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Agnihotri, Raj
17
Qiu, Liangfei
17
Tan, Yong
17
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Vrontis, Demetris
15
Whinston, Andrew B.
15
Casaló, Luis V.
14
Dhir, Amandeep
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Haenlein, Michael
14
Kane, Gerald C.
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Ruyter, Ko de
14
Akram, Umair
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Hennig-Thurau, Thorsten
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Ko, Eunju
13
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Stephen, Andrew T.
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Thaichon, Park
13
Hinz, Oliver
12
Hudders, Liselot
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
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12
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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Small enterprise research : SER ; the Journal of SEAANZ
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
63
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
7
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
8
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
9
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
10
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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