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~person:"Bian, Xuemei"
~person:"Grappi, Silvia"
~person:"Romani, Simona"
~subject:"Consumer behaviour"
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Search: subject_exact:"Product piracy"
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Consumer behaviour
Product counterfeiting
13
Produktpiraterie
13
Konsumentenverhalten
11
Brand image
10
Markenimage
10
Luxury goods
8
Luxusgüter
8
Brand
3
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Counterfeiting
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Entscheidung unter Risiko
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Bian, Xuemei
Grappi, Silvia
Romani, Simona
Stöttinger, Barbara
9
Phau, Ian
8
Chaudhry, Peggy E.
7
Chan, Ricky Y. K.
5
Penz, Elfriede
5
Sharma, Piyush
5
Stumpf, Stephen A.
5
Cesareo, Ludovica
4
Gabrielli, Veronica
4
Gistri, Giacomo
4
Tjiptono, Fandy
4
Arli, Denni
3
Baghi, Ilaria
3
Bashir, Irfan
3
Bobrie, François
3
Bourreau, Marc
3
Budiman, Santi
3
Cui, Annie Peng
3
Dördrechter, Nikolai
3
Eisend, Martin
3
Fazili, Asif Iqbal
3
Jiang, Ling
3
Khan, Sameeullah
3
Koh, Byungwan
3
Le Roux, André
3
Loken, Barbara
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Niemand, Thomas
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Qian, Yi
3
Raghunathan, Srinivasan
3
Sang Hoo Bae
3
Shan, Juan
3
Thebault, Marinette
3
Waelbroeck, Patrick
3
Waters, James
3
Agarwal, Satish
2
Ali, Mazhar
2
Amaral, Nelson Borges
2
Anurag Singh
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Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Luxury marketing : a challenge for theory and practice
1
The journal of asset management
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11
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1
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
2
Counterfeit versus original patronage : do emotional brand attachment, brand involvement, and past experience matter?
Bian, Xuemei
;
Haque, Sadia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 438-451
Persistent link: https://www.econbiz.de/10012298815
Saved in:
3
New insights into unethical counterfeit consumption
Bian, Xuemei
;
Wang, Kai-Yu
;
Smith, Andrew
;
Yannopoulou, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4249-4258
Persistent link: https://www.econbiz.de/10011554137
Saved in:
4
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
5
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
6
When counterfeits raise the appeal of luxury brands
Romani, Simona
;
Gistri, Giacomo
;
Pace, Stefano
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 807-824
Persistent link: https://www.econbiz.de/10009579965
Saved in:
7
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
8
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
Saved in:
9
Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei
;
Moutinho, Luiz
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
Saved in:
10
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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