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~person:"Bijmolt, Tammo H. A."
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Search: subject:"Loyalty"
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Kundenbindungsprogramm
13
Loyalty program
13
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
5
Retail trade
5
Sales promotion
4
Verkaufsförderung
4
Customer relationship management
3
Loyalty programs
3
Performance measurement
2
Performance-Messung
2
Regression analysis
2
Regressionsanalyse
2
Austauschtheorie
1
B-to-B-Marketing
1
B2B marketing
1
Bibliometrics
1
Bibliometrie
1
Bonus premiums
1
Business-to-business marketing
1
Cannibalization
1
Coalition
1
Consumer purchase behavior
1
Consumer purchasing behavior
1
Cross-buying
1
Customer loyalty
1
Customer purchases
1
Customer retention
1
Customer satisfaction
1
Customer tiers
1
Direct mailings
1
Direct marketing
1
Direktmarketing
1
Emerging trends
1
Food retailing
1
Grocery retailing
1
Handelsmarketing
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English
13
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Bijmolt, Tammo H. A.
Han, Heesup
39
Dawes, John
17
Gil Saura, Irene
17
Verhoef, Peter C.
16
Prentice, Catherine
15
Tanford, Sarah
14
Mattila, Anna S.
13
Huber, Frank
12
Rennhak, Carsten
12
Wong, IpKin Anthony
12
Bilgihan, Anil
11
Loureiro, Sandra Maria Correia
11
Rubinfeld, Daniel L.
11
Hyun, Sunghyup Sean
10
Makanyeza, Charles
10
Silberhorn, Nadja
10
Aksoy, Lerzan
9
Auruškevičienė, Viltė
9
Bang, Nguyen
9
Dorotic, Matilda
9
Foroudi, Pantea
9
Hwang, Jinsoo
9
Japutra, Arnold
9
Khan, Imran
9
Kim, Wansoo
9
Meyer-Waarden, Lars
9
Molinillo, Sebastian
9
Neuts, Bart
9
Ozuem, Wilson
9
Pérez, Andrea
9
Raab, Carola
9
Rather, Raouf Ahmad
9
Rodríguez del Bosque, Ignacio A.
9
Romão, João
9
Rubio Benito, Natalia
9
Russell-Bennett, Rebekah
9
Zolfaghari, Saeed
9
Chahal, Hardeep
8
Hildebrandt, Lutz
8
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Marketing letters : a journal of research in marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Customer engagement marketing
1
European journal of marketing : EJM
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
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ECONIS (ZBW)
13
RePEc
1
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1
Quantifying the effect of status in a multi-tier
loyalty
program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of
loyalty
program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Synergistic and cannibalization effects in a partnership
loyalty
program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
4
Advancing research on
loyalty
programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
5
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
6
The effects of introducing and terminating
loyalty
programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
7
Multi-tier
loyalty
programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
8
Reward redemption effects in a
loyalty
program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
9
Loyalty
programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
10
Loyalty
programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
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