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~person:"Bilgihan, Anil"
~person:"Liberali, Guilherme"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Online-Marketing
Website
13
Consumer behaviour
12
Konsumentenverhalten
12
Internet marketing
11
Social Web
6
Social web
6
Beziehungsmarketing
4
Großbritannien
4
Relationship marketing
4
United Kingdom
4
Agent-based modeling
3
Agentenbasierte Modellierung
3
Brand image
3
Brand management
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Customer satisfaction
3
Kundenzufriedenheit
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Markenführung
3
Markenimage
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2
Dynamic programming
2
Dynamische Optimierung
2
E-commerce
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dynamic programming
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e-loyalty
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website morphing
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Article in journal
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11
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Bilgihan, Anil
Liberali, Guilherme
Hauser, John R.
7
Urban, Glen L.
7
Rita, Paulo
6
Braun, Michael
5
Law, Chun Hung Roberts
5
Akram, Umair
4
Barrio-García, Salvador del
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Singh, Nitish
4
Agrebi, Meriem
3
Bartikowski, Boris
3
Campo, Sara
3
Crespo-Almendros, Esmeralda
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Tanveer, Yasir
3
Aggarwal, Himanshu
2
Ahn, Taesoo
2
Ahuja, Vandana
2
Alcántara-Pilar, Juan Miguel
2
Au, Norman
2
Baack, Daniel W.
2
Baack, Donald
2
Back, Robin M.
2
Ballantine, Paul W.
2
Barreda, Albert
2
Barreda, Albert A.
2
Benlian, Alexander
2
Bezes, Christophe
2
Bhattacharya, Arijit
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of quality and service sciences
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
11
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1
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
2
Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
4
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
5
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
6
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
7
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
8
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
9
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
10
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
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