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~person:"Bilgihan, Anil"
~person:"Mattila, Anna S."
~person:"Quach, Sara"
~person:"Rather, Raouf Ahmad"
~subject:"Beziehungsmarketing"
~subject:"Website"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Website
Consumer behaviour
179
Konsumentenverhalten
179
Relationship marketing
75
Customer satisfaction
61
Kundenzufriedenheit
61
Dienstleistungsqualität
51
Service quality
51
Brand management
25
Internet marketing
25
Markenführung
25
Online-Marketing
25
Social Web
22
Social web
22
Gastronomie
21
Restaurant industry
21
Emotion
19
Beschwerdemanagement
17
Complaint management
17
Hotel industry
17
Hotellerie
17
Corporate Social Responsibility
16
Corporate social responsibility
16
Viral marketing
15
Virales Marketing
15
Brand image
14
Markenimage
14
Advertising
12
Advertising effects
12
Confidence
12
Experiment
12
Werbewirkung
12
Preismanagement
11
Pricing strategy
11
Vertrauen
11
Online retailing
10
Online-Handel
10
Werbung
10
Brand
9
Customer integration
9
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Undetermined
53
Free
3
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Article
77
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
77
Aufsatz in Zeitschrift
77
Aufsatzsammlung
1
Language
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English
78
Author
All
Bilgihan, Anil
Mattila, Anna S.
Quach, Sara
Rather, Raouf Ahmad
Han, Heesup
40
Hollebeek, Linda D.
33
Verhoef, Peter C.
28
Kumar, V.
24
Usman, Osly
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Klaus, Philipp
19
Prentice, Catherine
19
Ahn, Jiseon
18
Bang, Nguyen
18
Herrmann, Andreas
16
Khan, Imran
16
Wangenheim, Florian von
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Sesé, F. Javier
14
Sreejesh, S.
14
Carlson, Jamie
13
Das, Gopal
13
Evanschitzky, Heiner
13
Kumar, Vikas
13
McDonald, Heath
13
Rahman, Zillur
13
Schumann, Jan Hendrik
13
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International journal of hospitality management
7
Journal of retailing and consumer services
7
The journal of services marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Services marketing quarterly
4
International journal of contemporary hospitality management
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service research
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cornell hospitality quarterly : CQ
1
Emerald insight
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of quality and service sciences
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
Tourism management : research, policies, practice
1
Tourism review
1
Tourism review : the official journal of the AIEST
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
78
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
4
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
5
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
10
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
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