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~person:"Binckebanck, Lars"
~person:"Brylla, Konrad"
~person:"Disselkamp, Marcus A. W."
~person:"Phau, Ian"
~type:"article"
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Brand management
42
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28
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21
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21
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Binckebanck, Lars
Brylla, Konrad
Disselkamp, Marcus A. W.
Phau, Ian
Esch, Franz-Rudolf
73
Melewar, T. C.
57
Baumgarth, Carsten
49
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
35
Merrilees, Bill
35
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30
De Chernatony, Leslie
26
Ko, Eunju
26
Bruhn, Manfred
25
Gupta, Suraksha
25
Guzman, Francisco
25
Christodoulides, George
24
Foroudi, Pantea
24
Han, Heesup
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Veloutsou, Cleopatra
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Diamantopoulos, Adamantios
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Romaniuk, Jenni
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Sarkar, Abhigyan
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Japutra, Arnold
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Khan, Imran
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Pelsmacker, Patrick de
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Ind, Nicholas
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King, Ceridwyn
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Kunkel, Thilo
19
Meffert, Heribert
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Pitt, Leyland F.
19
Swoboda, Bernhard
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Journal of business research : JBR
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Journal of fashion marketing and management
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The journal of brand management : an international journal
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Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
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1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brand management ; Vol. 4
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innovative Markenführung und -implementierung
1
International journal of consumer studies
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of vacation marketing : an international journal
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Nachhaltigkeit in kleinen und mittleren Unternehmen
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Sustainable Marketing Management : Grundlagen und Cases
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The journal of consumer marketing
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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1
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
2
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
7
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
8
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
9
Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung
Binckebanck, Lars
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 355-398)
.
2020
Persistent link: https://www.econbiz.de/10012254039
Saved in:
10
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
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